The
pleasure of biting into juicy plump cherries has been taken to another level as
cherries get the ranking as the most health protective food thanks to its
unrivalled health benefits.
The time is ripe for Northwest Cherries as it makes
its sweet explosive entrance into the Malaysian fruit scene. Fresh off the
orchards in the North-western states of USA, these cherries have become one of
the most sought-after cherries thanks to its sweetness, firmness and consistency in colour. Over 2,500 growers work tirelessly to bring the
world the sweetest, juiciest, plumpest cherries ripened on the trees. The US is
currently the second-largest cherry exporter of the world and one of the
leading exporters of cherries to Malaysia.
Mr Abdul Ghani
Wahab, Agriculture Specialist, United States Department of Agriculture who was present to officially launch the new
season recently, stated that Northwest Cherries are grown on fertile soil with
a climate that is ideal for great quality cherries the world loves. “There are
11 varieties of Northwest Cherries and we believe our cherries are the most delicious
cherries in the world! We hope more Malaysians will try these juicy fruits
while they’re in season until end August for health as well as for snacking
pleasure.”
From Left to Right : Miss Rowena Ngumbang,
Agriculture Marketing Specialist - United States Department of Agriculture
(USDA) Foreign Agriculture Service, Retna Malar – Market Representative for
Northwest Cherries, Mr Abdul Ghani Wahab – Agriculture Specialist, United
States Department of Agriculture (USDA) Foreign Agriculture Service, Mr Julien
Andre – Fresh Produce Director of Tesco (M) Sdn Bhd and Kevin Zahri – Malaysian
Celebrity Fitness Guru at the launch of the new season of Northwest Cherries at
Tesco Kepong
Retna Malar, Northwest Cherry
Growers Market Representative provided informative notes on the harvest of
cherries throughout the season - “Northwest Cherries offer a wide growth spread
across many regions throughout Washington, Oregon, Idaho, Utah, and Montana.
The different microclimates allow cherries to ripen at different times through
the season ensuring fresh harvest all summer long. The Northwest Cherries that
you enjoy are never more than a few days from the tree.”
One cup, or about 21 cherries, contains
less than 100 calories. This coupled
with its low GI ranking compared to many other fruits make it a nutritional
rock-star for those watching their weight, health or just leading an active
lifestyle.
One of the best kept
secrets on cherries is its anti-inflammatory properties which aid in muscle
recovery and reduce muscle soreness after a workout. The fruit packs antioxidants, vitamins C
and E as well as carotenoids and polyphenols, all of which help quash damaging free
radicals and help neutralize inflammation in your body.
On a mission to spread the goodness of Cherries,
Northwest Cherries recently launched a “Cheers to Cherries” campaign in partnership
with fitness guru Kevin Zahri and retail chain Tesco. The campaign aims to inspire
health-conscious Malaysians to cherry on for a healthier fitness lifestyle.
Kevin Zahri, affectionately known as Cikgu Fitness
Malaysia kicked off the campaign with an exciting sweat session demonstrating a
few types of trending CrossFit workouts to get the heart pumping and muscle
working.
Fit as a fiddle, Kevin is a certified trainer and
nutritionist with many years of experience and extensive knowledge on fitness
and health. Kevin has been very involved with the fitness scene in Malaysia,
having published books, Ebooks as well as written for various fitness and
lifestyle magazines. He is also the
founder of Malaysia’s largest weight loss movement called ‘Jom Kurus’,
Kevin stressed on the fact that part of staying
healthy is not just in the work-outs and active lifestyle but also in keeping
your body nourished.
“It is very important to not strain your body
beyond its fitness capacity. There is a period of time when your body needs
time to recover and for the muscle tissues to repair itself, especially after
an intense workout. Northwest Cherries have great anti-inflammatory properties
and is nature’s gift to us”, he added as he demonstrated Cherries Oat Jar which is a great post-workout snack. The cherries
lend its natural sweetness while pulling all the ingredients effortlessly with
its distinctive flavour.
The Fresh
Produce Director of Tesco (M) Sdn Bhd, Mr Julien Andre shared how excited consumers get when the cherries are in season.
“Cherries have an amazing consumer appeal as they are juicy and sweet and easy
to snack on. More and more people are starting to gain awareness on cherries as
a superfood and its now a much sought-after fruit. We’re glad to be able to
offer the freshest fruits from Northwest Cherries at Tesco stores this season.”
Next time you roam
the aisles of the grocery store, stock up on some Northwest Cherries, the
diamond of fruits, in season from June to end-August this year.
ABOUT NORTHWEST CHERRIES
The Washington State Fruit Commission was founded in 1947 as a non-profit
organization funded by grower assessments for the purpose of promotion, market development,
research, and education for soft fruits grown in Washington State.
Fruit representation has shifted over the years. Peaches, prunes, plums,
cherries, and apricots were included in the original law and nectarines were
added in 1984. The commission promoted Italian Prunes as Northwest Prune Plums
with Oregon and Idaho from the 1960s through 1983. As of 1984, Washington began
promoting other plum varieties and promotions were defined as Washington Prunes
and Washington Plums.
Northwest sweet cherry growers had been informally promoting their sweet
cherries together for several years, but in the 1950s, Washington and Oregon
sweet cherry growers joined in formal promotions. Idaho joined in 1966, at
which time the Northwest Cherry Growers was officially organized. Utah joined
in 1967 and Montana joined in 2008.
To find out more, please visit Northwest Cherries’ website
at www.nwcherries.com and also on social media pages,
Facebook: www.facebook.com/NorthwestCherriesTH
or
Instagram: @northwestcherries.my
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