After giving customers
a taste of Korea with the beloved Spicy Korean Burger, McDonald’s Malaysia will
now be taking Malaysians on an exciting taste journey to another corner of the
world with the brand new Portuguese Chicken Burger!
Inspired by the sights, sounds and flavours of Portugal,
the Portuguese Chicken Burger is the second exciting menu item to be introduced
as part of McDonald’s Malaysia’s ‘Discover the World 2019’ campaign. This
delicious burger features a juicy fried chicken patty, dipped in a unique
piri-piri sauce, served with a bed of mixed vegetables and fresh lettuce, all sandwiched
between a brand new chilli flake bun. The result is a mouth-watering meal
bursting with rich flavours and spices that is distinctly Portuguese.
The launch of the latest menu item from McDonald’s was held at McDonald’s Kota Damansara Drive-Thru on 1 July 2019 to much fanfare, including performances from a Portuguese dance troupe. Felina Lim, Senior Director of Operations of McDonald’s Malaysia (4th from left); Eugene Lee, Marketing Director of McDonald’s Malaysia (5th from left); and Melati Abdul Hai, Vice President & Chief Marketing Officer of McDonald’s Malaysia (4th from right) unveil the latest offering from McDonald’s Discover the World campaign, the Portuguese Chicken Burger.
“Over
the years, we’ve taken our customers on exciting taste adventures to countries
such as Brazil, Mexico, Korea and Thailand, by infusing their unique flavours into
our menu items here in Malaysia through our ‘Discover the World’ campaign. This
time, we’re
taking it up a notch by introducing the all-new Portuguese Chicken Burger that
offers its very own special piri-piri sauce,” says Eugene Lee, Marketing
Director, McDonald’s Malaysia.
“When it comes to innovative menu items, McDonald’s always strives to
delight and surprise customers with new explosive flavours and this burger will
definitely offer a taste experience that is unlike anything we have introduced
before,” Eugene added.
For dessert, McDonald’s Malaysia is also bringing back the popular
Dinosaur McFlurry, packed with swirls of chocolatey goodness topped
with chocolate cereals.
To add more excitement
to the launch of the new Portuguese Chicken Burger, starting 4 July, McDonald’s
Malaysia will be introducing a new Augmented Reality game called Catching Nonando, in which customers
would need to ‘catch’ as many Nonando Chickens as they can in 60 seconds to
collect points. Customers will be instantly rewarded with discounts on the
Portuguese Chicken Burger depending on how many Nonandos they catch.
And to make things even
more exciting, there will be a nationwide leaderboard that tracks the top
players, where the first-place winner will walk away with up to 50,000 Air Asia
BIG Points!
To play the game,
customers just need to click on the Facebook link available at McDonald’s
Malaysia’s corporate website or official Facebook page.
The Portuguese Chicken
Burger set meal is served with French Fries and either a Fanta Grape McFreeze or
regular Coke, and is priced from RM16.99. It will be available in all
McDonald’s restaurants for a limited time only and while stocks last.
For more information on
McDonald’s exciting menu offerings, visit www.mcdonalds.com.my.
About McDonald’s
McDonald’s is a
leading global food service retailer with more than approximately 36,000
restaurants worldwide, serving more than 69 million customers daily in more
than 100 countries. With 37 years of presence in Malaysia, McDonald’s
serves over 13.5 million customers a month at more than 275 restaurants nationwide. McDonald’s
employs more than 14,000 Malaysians in restaurants across the nation providing
career, training and development opportunities. For more information on
McDonald’s, please visit www.mcdonalds.com.my.
Comments
Post a Comment