REJOICE LAUNCHES NEW ‘HIJAB PERFECTION SERIES’ AS THE PERFECT HAIRCARE SOLUTION FOR HIJABISTAS THIS RAMADAN
‘Hijab’ is a religious and symbolic identity of majority of the women in
Malaysia and Hijabers face unique hair concerns beneath the veil every day. To
address these concerns, P&G Rejoice scientists have interviewed hundreds of
consumers and found that there is a considerable increase in temperature and
humidity in the head region under the veil versus outside in their recent study.
According to the study, three main hair and scalp concerns for Hijabistas today
are dandruff, malodor and tangled hair.
To counter this issue, Rejoice proudly unveiled its new collection of
Shampoo and Conditioner ‘Hijab
Perfection Series’ that comes with a breakthrough 3-in-1 formula at a media
event on May 3 where the science behind the new Rejoice formulas was shared along with interactive
science demonstrations by Dr Rebecca Kan, P&G Asia Pacific Haircare
Scientific Communications. The new product solves 1) Dandruff problem with
extra clean anti-dandruff properties 2) Heat & Malodor with extra cooling
from Menthol and refreshing smell of Kasturi flower 3) Tangled hair by ensuring
extra smoothness that lasts all day and hence is the right haircare solution
for Hijabistas.
“I have been the face of Rejoice brand in early stages of my career and
was also popularly known as ‘Rejoice Gadis Bertudung Hijau’. I am extremely
delighted to partner with Rejoice again to be part of the launch of the new
Rejoice Hijab Perfection Series. I am thrilled with how this new product keeps
my hair cool and fresh throughout the day. I am also in love with the youthful
packaging design that completely symbolizes a modern day Hijabista like me. I
would definitely recommend the new Rejoice to all my fellow Hijabistas in
Malaysia this Ramadan” said Elfira Loy, Popular Malaysian Actress and
Entrepreneur after she unveiled the new range.
“With Rejoice’ s new ‘Hijab Perfection Series’ of shampoos and
conditioners, MYDIN customers can now look forward to an innovative formulation
that can finally give them the solution for perfect hair under Hijab. With a
breakthrough formula and new age innovative packaging, we anticipate a positive
response from our customers with the launch of the new series by Rejoice,” said Datin Wira Dr Hjh Siti
Hawa Mohd, Director of Mydin Mohamed Holdings Bhd.
“Rejoice has always been a brand of firsts by launching First ever
2-in-1 shampoo, First ever Cosmetic Anti Dandruff shampoo and also the First
ever Hot Oil shampoo. It has always defined the benchmark for superior smoothness
and has been one of most loved haircare brands in Malaysia. Continuing our
innovation streak, we launch our new ‘Hijab Perfection Series’ that tackles
Dandruff, Heat & Malodor and tangled hair all at one go making it the
Perfect Solution for Hijabistas this Ramadan” said Mr. Sahil Sethi, Beauty Care Commercial
Director of P&G Malaysia.
Rejoice Hijab Perfection Series is available in two variants for
Shampoo, 3-in-1 Perfect Cool (for stronger cooling and ultimate freshness
effect) and Perfect Perfume (for long lasting scent intensity). The shampoo
variants are complemented by 3-in-1 Perfect Conditioner for smooth and
conditioned hair with lightweight feel. This conditioner can be paired with both
variants of the 3-in-1 Perfect Series shampoos.
Rejoice ‘Hijab Perfection Series’ shampoo and conditioner are available
in three different sizes with 170ml, 340ml and 600ml. This new range of
products is available across MYDIN and all other major customers nationwide. To
find out more about Rejoice Hijab Perfection Series, visit Rejoice Malaysia
Facebook Page at https://www.facebook.com/rejoicemalaysia/
ABOUT REJOICE
Rejoice, one of the most popular haircare brands across
the globe, includes multiple collections to help provide women with superior smoothness
& other cosmetic benefits for their beautiful hair. The current Rejoice
offerings include: 3-in-1 Anti Dandruff, Rich, Anti Hair fall, Anti Frizz,
Perfume Smooth, Perfume Fresh, Micellar Airy Volume and Micellar Oil Removal.
Rejoice Hijab Perfection Series offerings include: 3-in-1 Perfect Cool, 3-in-1
Perfect Perfume and 3-in-1 Perfect Conditioner. Powered by decades of
experience of 100+ scientists, Rejoice’ Superior Formula works inside and out
for beautiful hair with long lasting smoothness.
ABOUT
PROCTER & GAMBLE
P&G has been in Malaysia for over 30 years. P&G serves consumers
around the world with one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Dynamo®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, Rejoice®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com for the
latest news and information about P&G and its brands.
ABOUT MYDIN MOHAMED HOLDINGS BERHAD
Mydin Mohamed Holdings Berhad, better known as MYDIN, is a local
retailer & wholesaler founded by the late Mydin Mohamed bin Gulam Hussain.
With his enthusiasm, honesty, discipline and diligence in business, the late Mr.
Mydin Mohamed managed to open the first board shop in 1957 at Old Post Office,
Kota Bharu, Kelantan and his second store in Kuala Terengganu in 1979, 22 years
after the first store opened. Adopting ‘Hala’ as the core principle in
business, MYDIN also brandizes the concept of retail and wholesale business
through the slogan 'Why Pay More? Buy At Wholesale Prices! '. As of today, with
7 business formats, MYDIN's legacy has 74 outlets across Malaysia comprising 25
Hypermarkets, 17 Emporiums, 9 Supermarkets, 3 Bazars, 5 MYDIN Mart, 12 MyMart,
3 premium stores (SAM's Groceria). To learn more about its business history,
please refer to MYDIN Belakang Tabir
and MYDIN The Untold Story, by Datin Wira Dr Hjh Siti Hawa Mohd who won the
National Book Award 2014, Corporate Biography Category and First Place Winner
of the Non-Fiction Category, The Popular Award -The Star Readers' Choice Awards
2013.
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