DKSH Business Unit Consumer Goods, the leading Market Expansion
Services provider for Fast Moving Consumer Goods in Asia, officiated its
partnership with Hormel Foods International Corporation, a US-based food company that
markets the leading peanut butter brand in Asia Pacific, with the launch of the
Skippy Squeeze
Pouch.
The Skippy Squeeze Pouch is the
latest addition to the Skippy peanut butter range available in Malaysia. The
290g pouch contains classic Creamy Skippy Peanut Butter everyone loves, now
made much creamier for an easy and fun squeeze experience. The product’s flexibility
and functionality allow it to be enjoyed by end consumers as well as food
service operators who want fast and efficient ways to serve their
customers.
Earle F. Rabe, Sales and Marketing Manager, Asia
Pacific, Hormel Foods International Corporation, said: “This new packaging of
Skippy was designed to deliver the brand's promise of ‘spreading simple fun’ by
letting consumers enjoy quality peanut butter in an easy squeeze pouch. We are happy to partner
with DKSH because of its vast range of capabilities in multiple channels, be it
retail, food service or e-commerce.”
Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia,
said: “Skippy is a well-known brand of peanut butter that is loved for its
trusted quality, taste and nutrition. DKSH will provide services
from sales and marketing to after-sales support to market this product across
all sales channels throughout Malaysia.”
During the launch event, there was a snacking demonstration
where guests had the chance to enjoy the delicious smooth taste of Skippy
peanut butter with just an easy squeeze.
About Hormel Foods International Corporation
In 1891, George A.
Hormel founded Hormel Foods in Austin, Minn. While we are proud of those
small-town roots, we are excited as we continue to bring our iconic products to
the global market. For more than 125 years, Hormel Foods has brought
innovation, beloved brands and outstanding value to our consumers, customers,
communities and shareholders. We are proud of this milestone but are motivated
by our future. We remain focused on our purpose statement – Inspired People.
Inspired Food. – by building on our founder’s legacy of innovation, quality and
integrity.
On January 3, 2013,
Hormel Foods International Corporation announced it has entered into a
definitive agreement to acquire the Skippy peanut butter business from Unilever
United States Inc., of Englewood Cliffs, N.J.
The deal includes Skippy manufacturing plants in Little Rock, Ark. and
Weifang (Shandong Province), China.
Hormel ships Skippy to Malaysia from Weifang, China plant to provide
Malaysian consumers with fresh tasty peanut butter with halal certification.
About DKSH
DKSH is the leading Market
Expansion Services provider with a focus on Asia. The Group helps other
companies and brands to grow in the Consumer Goods, Healthcare, Performance
Materials and Technology sectors. DKSH’s portfolio of services includes
sourcing, market insights, marketing and sales, distribution and logistics as
well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group
operates in 35 markets with 33,000 specialists, generating net sales of CHF
11.3 billion in 2018. With its strong Swiss heritage and long business
tradition since 1865, DKSH is deeply rooted in Asia Pacific. The DKSH Business Unit Consumer
Goods focuses on fast moving consumer goods, food services, luxury goods,
fashion and lifestyle products as well as hair and skin cosmetics. With around
19,760 specialists, the Business Unit generated net sales of CHF 3.9 billion in
2018
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