DKSH invites Malaysians to have fun with Skippy

DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for Fast Moving Consumer Goods in Asia, officiated its partnership with Hormel Foods International Corporation, a US-based food company that markets the leading peanut butter brand in Asia Pacific, with the launch of the Skippy Squeeze Pouch. 

The Skippy Squeeze Pouch is the latest addition to the Skippy peanut butter range available in Malaysia. The 290g pouch contains classic Creamy Skippy Peanut Butter everyone loves, now made much creamier for an easy and fun squeeze experience. The product’s flexibility and functionality allow it to be enjoyed by end consumers as well as food service operators who want fast and efficient ways to serve their customers. 

Earle F. Rabe, Sales and Marketing Manager, Asia Pacific, Hormel Foods International Corporation, said: “This new packaging of Skippy was designed to deliver the brand's promise of ‘spreading simple fun’ by letting consumers enjoy quality peanut butter in an easy squeeze pouch. We are happy to partner with DKSH because of its vast range of capabilities in multiple channels, be it retail, food service or e-commerce.”

Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia, said: “Skippy is a well-known brand of peanut butter that is loved for its trusted quality, taste and nutrition. DKSH will provide services from sales and marketing to after-sales support to market this product across all sales channels throughout Malaysia.”

During the launch event, there was a snacking demonstration where guests had the chance to enjoy the delicious smooth taste of Skippy peanut butter with just an easy squeeze.

About Hormel Foods International Corporation

In 1891, George A. Hormel founded Hormel Foods in Austin, Minn. While we are proud of those small-town roots, we are excited as we continue to bring our iconic products to the global market. For more than 125 years, Hormel Foods has brought innovation, beloved brands and outstanding value to our consumers, customers, communities and shareholders. We are proud of this milestone but are motivated by our future. We remain focused on our purpose statement – Inspired People. Inspired Food. – by building on our founder’s legacy of innovation, quality and integrity.

On January 3, 2013, Hormel Foods International Corporation announced it has entered into a definitive agreement to acquire the Skippy peanut butter business from Unilever United States Inc., of Englewood Cliffs, N.J.  The deal includes Skippy manufacturing plants in Little Rock, Ark. and Weifang (Shandong Province), China.  Hormel ships Skippy to Malaysia from Weifang, China plant to provide Malaysian consumers with fresh tasty peanut butter with halal certification.

About DKSH

DKSH is the leading Market Expansion Services provider with a focus on Asia. The Group helps other companies and brands to grow in the Consumer Goods, Healthcare, Performance Materials and Technology sectors. DKSH’s portfolio of services includes sourcing, market insights, marketing and sales, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 35 markets with 33,000 specialists, generating net sales of CHF 11.3 billion in 2018. With its strong Swiss heritage and long business tradition since 1865, DKSH is deeply rooted in Asia Pacific. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 19,760 specialists, the Business Unit generated net sales of CHF 3.9 billion in 2018