12 Discovered Years: Firefly Airlines Celebrates its People, Discovery & Return to Singapore in Style

There have been 2 big presents so far this year for Firefly Airlines. The first being the return to Singapore via Seletar Airport and the second is revealing the new seats for passengers to experience a comfortable journey while enjoying the specially designed and crafted in-flight ambient. To celebrate these joyous moments, a celebration event was held at the Skypark Regional Aviation Centre hangar and saw more than 600 guests and people behind the business success consisting of Firefly employees, travel agents, partners, corporate clients, frequent flyers and members of the media. Also present were former Firefly CEOs Dato’ Eddy Leong and Ignatius Ong together with the current CEO Philip See.

Celebrating its 12 years in the industry via anniversary theme called “12 Discovered Years”, the invited guests witnessed the journey and memories of the airline for the last 12 years. This includes the long-service awards to the employees who have been with the airline since it started and the senior management who have worked hard to sustain and improve the business of the airline. Firefly will not be where it is now without the supports from its loyal passengers, partners, travel agents and corporate clients. Special appreciation awards were presented to these segments to thank them for their valued loyalty, contribution and involvement in the business.  

“Any business has its ups and downs and Firefly is not exempted, in this case, the airline’s key route, Singapore. The suspension caused various impacts to the business but the team did not give up as we believe nothing is impossible”, said CEO of Firefly Airlines, Philip See.

Having Singapore back in the business via Seletar Airport, the airline also celebrated this victory and the smooth transition from Changi to Seletar.  The team thanked all contributing parties who made it happen.

The exclusive event also saw in depth the direction of the airline for 2019; Discovery – See It, Hear It, Sense It, Feel It, Touch It, Taste It’. Firefly wants every passenger to experience every sense that a human has to enjoy in the journey and make it well worth. See It connects to places, things and people, Hear It connects to local entertainment, what’s in, what’s happening and what’s new, Sense It ropes to the beach, food, garden, park, arts and atmosphere, Feel It binds to the journey, enjoyment, satisfaction and fulfilment, Touch It links to arts, batik, shopping items, museums and Taste It chains to local food and beverage. To complement the Discovery presentation, guests were played a video of how the new seat covers were produced to entice the guests to discover the new ambient with the latest leather look laminated covers. As the event showcased an aircraft with its new interior and all guests were welcomed to go onboard to have a first-hand experience of the great comfort, many guests were seen taking turns to be seated on the new seats.

To discover the undiscovered, it takes people to explore and share the many things we have in Malaysia. Discovery Troopers was announced and the expected duties plus

rewards of each Trooper were shared. With this official announcement, recruitment has started. As everything starts from home, the guests witnessed the very first batch of Troopers

who are indeed Firefly staff themselves. Stay-tuned to the recruitment posts on social media and website.

Themed ‘Futuristic’, the event saw an innovative, energetic and visually stunning LED performances with uplifting music and drum beats that wooed the guests. There were lucky draw sessions for both employees and guests, best dressed male and female, recognition to travel agents, corporate clients and frequent flyers and 180 degrees photobooth for all to enjoy. 

Background on Firefly

Firefly, Malaysia’s Premium Short-Haul Airline began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprops out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore. Firefly provides incredible value, convenient flight timings and excellent service to its passengers. On the ATR 72-500 passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshments, assigned seating and convenient city airports.

Firefly has received numerous awards and recognitions. Firefly received the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year 2010 award by Leaders in Aviation in conjunction with the Doha Aviation Summit. In 2012, Firefly was accorded Most Promising Brand of the Year by Putra Brand Awards. On April 25, 2014 Firefly also received an award for the Transportation, Travel and Tourism category.  In 2011 and 2017, Firefly was conferred “Superbrand” status. Firefly is also recognized as the Best Brand in Aviation for the Brand Laureate. Adding on to the list, Firefly’s latest award received is the Malaysia Tourism Council Gold Award 2018 under the Airlines category.

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