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Young Aspiring Footballers Treated to Cadbury’s Football Clinic with Michael Owen

Mondelez International (Malaysia), the producer of most loved brands, recently leveraged on Cadbury’s partnership with the English Premier League to conduct a special football coaching session with FC’s celebrity, Michael Owen. Some 50 young aspiring footballers from SK Seksyen 18 and SK Bandar Sunway, had a magnificent time picking up valuable skills from the Premier League legend. These schools are part of Mondelez’s ongoing flagship social-responsibility programme, Joy Schools. 

Being held for the second time, the international partnership creates a platform for Mondelez to share the joy with millions of football fans from all walks of life. The young and enthusiastic footballers were exposed to various skills besides being trained on other areas, which will help in the areas of problem solving and decision making on the field. 

James Kane, Managing Director, Mondelez International (Malaysia) said, “Football is more than just a game, it teaches lessons that the players carry with them long after they've hung up their football boots. Hence, in line with our passion to empower young children to take positive steps towards their overall well-being and having a good balance between school and play, we are putting into practice, one of Joy Schools’ key pillars, Active Play. 

“We are providing these students with an opportunity to hone their skills in football while promoting values through sports and education, teaching the children about commitment, responsibility and teamwork, all while having fun. We aim to promote physical engagement that will contribute to the development of social and cognitive skill,” added James Kane. Michael Owen was in Malaysia as part of the launch of Cadbury F.C., a tie up between Cadbury and the Premier League.

Commenting at the event, Michael Owen said, “The lessons I learned from football are priceless, hence I am very delighted to be able to share my knowledge and expertise with these incredible players. Every football game is a story - it is an epic, a tragedy, a comedy, all at once.”
Aspiring footballers having the best time of their life picking up valuable skills from the Premier League legend, Michael Owen.

 “Throughout my career, I have always tried to be the best I can be by training hard and setting a positive example to those around me and I believe that it’s important to instil a love for the game and pass it on to the younger generation. These students exuded high level of enthusiasm, were energized, focussed and disciplined throughout the session. It is good to see such commitment and seriousness from these young kids and I believe if they continue to have these attributes they will be able to excel in future, he added.” 

Since its inception in Southeast Asia in 2011 Joy Schools has benefited approximately 11,500 students in 25 schools in Philippines, Thailand, Indonesia, Vietnam and Malaysia. Supported by the Ministry of Education Malaysia, Joy Schools’ activities are conducted across three core pillars of promoting nutrition education, providing access to fresh food and advocating active play. -

About Joy Schools
 Established in 2011, Joy Schools program is a Southeast Asia-wide community investment initiative aimed at empowering young children to take positive steps towards overall well-being. Since its inception, the program has benefitted approximately 11,500 students in 25 schools in Philippines, Thailand, Malaysia, Indonesia and Vietnam. Over 2,000 employees have contributed over 16,000 volunteer hours to make a difference and to create joy to the underprivileged students in the communities where we operate. The program has won 7 awards and accolades across SEA.

About Mondelēz Malaysia 
Mondelēz International (Malaysia) is part of the Mondelēz International group of companies which empowers people to snack right. With two manufacturing plants in Shah Alam and Prai, Mondelēz is leading the future of snacking through our iconic and well-loved brands such as Oreo, belVita, Cadbury Dairy Milk, Tiger Biskuat, Jacob’s, Chipsmore, Choclairs and Twisties. The guaranteed quality, safety and taste of our wholesome snacks ensure that all our consumers will be able to reach for the right snack, for the right moment, made the right way. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ. 

About Mondelēz International 
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 160 countries around the world. With 2017 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

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