WATSONS PARTNERS WITH SUU BALM IN LAUNCHING NOVEL RAPID ITCH RELIEF SKIN RANGE DEVELOPED AT THE NATIONAL SKIN CENTRE, SINGAPORE

Around 1 in 10 Malaysians suffer from eczema and even more shockingly 2 in 10 children. Managing the real suffering and impact on lives is incredibly challenging with no proven cure available. Suu Balm is a brand that was developed for Asia’s hot and humid weather, which soothes the nerves behind an itch, providing a simple solution to people with skin problems so that their daily lives are not interrupted by the torments of itch and dryness. Suu Balm was developed by Dr. Tey Hong Liang, a consultant dermatologist at the National Skin Centre in Singapore. 

Dr. John O’Shea (left) and Mr. Jason Humphries (middle), Co-Founders of Suu Balm together with Ms Foo Hwei Jiek (right), Head of Trading of Watsons Malaysia

The Suu Balm Original range includes Suu Balm Rapid Itch Relieving Body Moisturiser and Suu Balm Cream Body Wash. The Suu Balm Kids range consists of Suu Balm Kids Rapid Itch Relieving Ceramide Moisturiser and Suu Balm Kids Head to Toe Body Wash. 

“Most Malaysians will suffer from skin irritations at one point or another as we are exposed to hot weather all year round causing dry skin which leads to eczema, psoriasis and other skin 2 ailments. Exposure to external environments such as pollution further adds to the irritation of skin especially if one has sensitive skin. Eczema is a common itchy skin disease that typically manifests itself in red, inflamed skin that affects all age groups from adults to children. 

Watsons is delighted to be the key retail partner for Suu Balm in Malaysia. In this day and age where online new “cures” are claimed every day, it is great to have a product developed and proven to work at a leading dermatology hospital over a number of years. Coming from the National Skin Centre in Singapore, there can be no doubt as to the quality of the ingredients and the performance and safety of the product. This is what our customer expects for Watsons to deliver and we are ceaseless in our search to bring products such as Suu Balm” said Caryn Loh, Managing Director of Watsons Malaysia. 

During the media launch of Suu Balm, the media had an opportunity to be educated by Dr John O’Shea, Suu Balm co-founder, on what is eczema and how Suu Balm products help people with eczema get relief from itch and protect their skin. Dr John O’Shea demonstrated the Menthol, Stopwatch and Ceramide experiments to the media and how Suu Balm washes work as well. Present at the event were Dr. John O’Shea (Suu Balm co-founder), Jason Humphries (Suu Balm co-founder), Foo Hwei Jiek (Watsons Head of Trading), Shann Bong (Suu Balm Malaysia Business Manager). 

“Hearing mums and dads talk about seeing their kids traumatised by constant itch is really, really hard… you can feel their pain very acutely” explains Dr John O’Shea “Then hearing how Suu Balm has helped give rapid relief and a proper night’s sleep for these poor kids (and their parents too!) gives us all at Suu Balm the drive to bring these products to even more people. What Dr Tey and the National Skin Centre have achieved with these creams and washes is incredibly impactful. Because of this key difference – real relief from itch in a couple of minutes (not hours or days), Suu Balm has been an incredible success, growing into a RM 30 million brand in less than four years in Southeast Asia. 

All Suu Balm Original and Suu Balm Kids products are certified Halal by Jakim Malaysia and now available exclusively at Watsons Malaysia

Suu Balm range of skincare caters to the whole family:  Suu Balm creams effectively stop itchiness within a couple of minutes, breaking the itchscratch cycle 3  Along with rapid itch reduction, Suu Balm creams contain high percentages of premium ceramides that are the best in class compounds to restore skin barrier and health – they aren’t found in most sensitive skin moisturisers.  Suu Balm ultra-gentle moisturising washes do not contain harsh cleansers such as SLS (Sodium Lauryl Sulfate), SLES (Sodium Laureth Sulfate), and are free of parabens, preservatives, and fragrances which further irritate sensitive skin  All Suu Balm Original and Suu Balm Kids products are certified Halal by Jakim Malaysia.  Suu Balm products available exclusively at Watsons 

Watsons has a special introductory offer for Suu Balm Body Moisturiser (15ml) at only RM9.90 from now till 4 March 2019. While a Purchase-With-Purchase (PWP) offer of 30% off on Suu Balm Washes for Kids and the Original range from 5 March to 1 April 2019. 

To find out more about Suu Balm products, visit www.watsons.com.my or visit any Watsons store nationwide. 

About Suu Balm 

Good Pharma Dermatology (GPD) is a consumer healthcare brand company. Founded in Singapore in 2013 with a goal of developing products to address the unmet healthcare needs of individuals by means of non-prescription products, it commercialized its first product, Suu Balm in 2015. Our core values are ethical, responsible and effective products, considering both the individual and the environment we live in. GPD is expanding by driving sales growth in its Suu Balm product, by adding new formats of Suu Balm, by adding new geographies, and, in the future, new products will also contribute to growth. 

Good Pharma Dermatology (GPD) is a privately held and self-financed by Mr. Jason Humphries, an ex-Asia President for a Multinational Pharmaceutical Company, and Dr John O’Shea, an ex-doctor and pharma strategy consultant, both of whom are based in Singapore. Livemed is GPD's fully owned Malaysia subsidiary, and is managed by Ms Shann Bong, an experienced consumer and healthcare goods professional.

About A.S. Watson Group 

Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer with over 14,400 stores in 24 markets. Each year, over four billion customers and members shop with our 12 retail brands, both in stores and online. 

In Hong Kong, we operate more than 600 stores under four retail brands - Watsons, PARKnSHOP, FORTRESS, and Watson’s Wine. In addition, we manufacture and distribute high quality drinking water brand Watsons Water, as well as the famous juice drinks Mr. Juicy and Sunkist. 

For the fiscal year 2017, A.S. Watson Group recorded revenue of HKD156.2 billion. We have over 140,000 employees worldwide, including 12,900 in Hong Kong. 

A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has five core businesses ‐ ports and related services, retail, infrastructure, energy and telecommunications in over 50 countries. 

Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (eCommerce, social media, mobile app & more); more details are at http://www.aswatson.com/our-customers/digitalasw/. 

About Watsons Malaysia 

Watsons Malaysia currently operates more than 450 Watsons stores in the country. 

Watsons continues to set the standards in the health, wellness and beauty market, providing personalised advice and counseling in health, beauty and personal care on top of its marketleading product ranges, making customers LOOK GOOD, FEEL GREAT every day. Since 2009, Watsons has been the No.1 pharmacy/drugstore brand in Asia Pacific for the 10th year running*.

 Watsons is the flagship health and beauty brand of A.S. Watson Group. 

*Campaign Asia-Pacific / Nielsen “Asia’s Top 1000 Brands online study of over 6,000 respondents across 13 markets in Asia Pacific region”.