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LOUIS QUATORZE SPRING / SUMMER 2019 COLLECTION LAUNCH


LOUIS QUATORZE launched its 2019 Spring / Summer Collection, featuring a line-up that emits a trendy and cheerful vibe. Retaining the brand’s French heritage, this 2019 S/S collection intricately mixes sophisticated elegance with a dash of modern mood in its effort to reach the modern women through its vivid and hip design.

Best represented by keywords #Live and #LQ, LOUIS QUATORZE 2019 S/S luxurious collection incorporates its unique classical sensibility with the most attention-grabbing item yet: the “Eclat Bag” where sophistication meets practicality. Designed for all occasions with its trendy wide woven strap attached to the cowhide body, the “Eclat Bag” creates a naturally voluptuous shape to throw in all daily necessities while still looking stylish. 

Not to forget, the eye-catching “Lys Bag” from the line-up is bound to kick your outfit up a notch. Being the highlight of this season, this charmingly detailed studded bag is particularly known for its impressive lily pattern design on chic black leather, easy to match with any casual chic to feminine elegance.
LOUIS QUATORZE’s Global Expansion Manager, Jamie Kim mentioned that an aspect worth paying attention to in this collection is its use of seaport blue – LOUIS QUATORZE’s key colour for this season placing a distinctive emphasis on the naturalness of spring.

“Our new seasonal collection uplifts the naturalness of the coming spring. Our design-driven, colourful products will provide an exciting user experience for even the most discerning shoppers,” said Jamie Kim.
(from left to right): Ms. Jamie Kim, LOUIS QUATORZE Global Expansion Manager; Mr. Junaidy, Customer Service Manager of Metrojaya; Ms. Ssun An, LOUIS QUATORZE Global Expansion Manager; Ms. Katherine Koh, Senior Marketing Manager of Metrojaya

Since opening its first concept store in Malaysia with Metrojaya Midvalley Megamall in 2017, the highly coveted French-Korean premium leather maker has expanded its presence regionally offline (Robinsons Four Seasons KL and Metrojaya Sabah KK) and online (Zalora and Shopee), strategically positioning itself to meet the needs of sophisticated customers near and far.

Senior Merchandising Manager of Metrojaya, Derek Yeap expresses how thrilled both parties are to partner up for two consecutive years now, with the introduction of the stunningly designed new collection.

“Metrojaya is humbled and honoured to have LOUIS QUATORZE as a partner for two years now across three of our outlets in Malaysia.  We are excited to bring Malaysians LOUIS QUATORZE’s latest Spring / Summer 2019 collection that is sure to add a vibrant but elegant touch to their daily lives,” said Derek Yeap.
LOUIS QUATORZE was founded in 1980 by Parisian artisan Paul Barrate, before being acquired by Korean firm TJ International. In 2009, the Asian owner returned the Paris brand back to its French roots, with leather goods designed in France and made in Korea.  
LOUIS QUATORZE has inherited and developed the beautiful Versailles culture with a beautiful blend of elegance, intellectual and modern style portrayed in its collection of handbags, small leather goods, gloves, dress shirts, scarves, ties and eyewear.
Today, the brand offers customers a variety of styles from casual street to formal elegance available at over 140 department stores, shopping malls, and specialty stores across France, Germany, United Arab Emirates, China, Hong Kong, Malaysia, Taiwan, U.S., Japan, and South Korea.

For more information on LOUIS QUATORZE, visit: http://www.louisquatorze.com/main/intro.do


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