AmLife International Sdn. Bhd. returned with its World Sleep Day
tribute for the fourth year in a row. Co-hosted by the World Sleep Society,
AmLife presented a sleep health showcase at the Sunway Resort Hotel to members
of the media today.
Having recently launched their new tagline, “Life,
Redefined,” AmLife is spearheading the movement to enable Malaysians achieve
better health through better sleep, thus redefining their lives. AmLife has recently repositioned themselves as a total sleep
health expert – this means they are looking into more holistic ways to
improve sleep, as well as address sleep-related matters including health,
beauty, and wellness. Their diverse range of products is a testament of their
intent to break into the total sleep health market.
Founder and President of AmLife, Mr. Lew Mun Yee is a
firm believer in natural healing through deep sleep. Devoting his life to
helping others achieve quality sleep, Mr. Lew developed a full solution to help
people regain health through good sleep. He said, “AmLife believes that
everyone should have dreams and should chase after them. In our journey to
realising our dreams, we need to have a healthy body to pursue those
destinations, and more importantly, enjoy the journey and the fruits of
success.”
Incorporating this year’s World Sleep Day slogan, “Healthy Sleep,
Healthy Aging,” AmLife introduced their innovative, sleep health products which
included the debut of the AmPower Platinum Blanket, an anti-aging technology
from Japan which assures its user not only quality sleep, but also to wake up
feeling restored, refreshed and rejuvenated. AmLife had also teased their other
pipeline sleep products including supplements to improve wellness, expected to be
introduced later this year, which are projected to provide a Year-on-Year
growth of 80%.
Mr. Lew explained, “While the current health market is
expansive, the natural sleep health market is virtually an untouched sector.
With research done on sleep health conducted by world-renowned research company,
The Nielsen Company, we know that consumers are looking for natural treatments
to improve their sleep quality.” He continued, “This has shaped our business
strategy of which is to provide natural, technologically-driven solutions to
help people sleep better.”
Giving insights on the Sleep Health survey by The Nielsen Company, Mr.
Edward Yong, AmLife’s Health Consultant said, “9 out of
10 Malaysians suffer from one or more sleep problems, with 78% Malaysians
feeling that poor sleep could cause health-related issues, and 47% said that it
can cause beauty or skin problems.” He continued, “Everyone agreed that it
is important to seek solutions when facing sleep disorders, with 43% Malaysians
looking at natural solutions to aid with better sleep.”
Other key data included:
●
50% Malaysians rated
their sleep quality as average.
●
63% Malaysians between ages 25 and 49 take over
30 minutes to sleep and the majority of those who take over 30 minutes to sleep
are Chinese (45%).
●
35% face sleeping problems 1 or 2 times per week,
while another 20% face sleeping problems 3 or 4 times per week.
●
70% of Malaysians are aware of stress being
among the top factors that cause sleep disorders.
●
Malaysians in the Northern (48%) and Southern
(43%) regions are more prone to taking more than 30 minutes to sleep.
●
Malaysians in the Central (43%), South (52%) and
East Malaysia (46%) feel natural solutions are most important when seeking
solutions to sleep better.
●
More females (46%) prefer natural solutions
compared to males (40%).
●
The top 5 sleep disorders remedies that
Malaysians are aware of include exercise (59%), lifestyle changes (54%),
relaxation and meditation (48%), massage (46%) and aromatherapy (37%).
●
48% rely on reading books, watching television
and listening to the radio to help them sleep.
Also present at the event were international speakers cum sleep
experts, Dr. David Samson, Assistant Professor in Biological Anthropology at
the University of Toronto Mississauga, Canada, and Dr. Koyabu Miki, Integrated
Chinese & Western medicine practitioner from Japan.
Dr. David said, “Humans rely on sleep for cognitive function, yet
sleep the least of any primate.” He continued, “Sleep is critical for a strong
mind as poor sleep has been linked to mental disorders, for healthy aging
whereby quality sleep protects adults from age-related cognitive decline, and
to reduce the physical signs of aging.” Dr. David further explained, “An
estimated 300 million people in Southeast Asia suffer from insomnia, and sleep
apnoea, among others.”
Concurring with Dr. David, Dr. Koyabu stressed on the importance of
quality sleep to promote healthy aging and prevent lifestyle-related diseases.
He said, “Sleep is important to let the brain and body get rest, on top of
ensuring the hormones are balanced, and improving immunity to diseases.” He
continued, “To ensure we age healthily, we need to ensure we practice good
sleeping habits.”
To recognise AmLife’s effort to promote sleep quality in
the international arena and their efforts in sleep education in the region, the
World Sleep Society, an international organisation founded by the World Sleep
Federation and World Association of Sleep Medicine, presented the 2018
Distinguished Sleep Award to AmLife at the event. This is AmLife’s second time
winning this award – a testament to their efforts in the sleep-health arena.
AmLife will continue
championing the cause of good sleep for healthy aging by continuously bringing
more natural sleep-aids that does not require medication or invasive injections
into the Malaysian market. AmPower Platinum Blanket is sold at RM 8,600.00.
About AmLife International
AmLife was set up in
2012 by Founder & President, Mr. Lew Mun Yee amidst a surge in healthcare
demands to address poor
sleep quality, insomnia and suboptimal health problems globally.
With a track record in marketing healthcare services and
products, Mr. Lew’s research on numerous scientifically-proven studies on the
electric therapy potential brought him to Japan where he mooted and
co-developed the Japanese-based technology into a ‘bedding healthcare system’.
Essentially, the mattress is a bedding system which uses Japan’s electric
potential therapy technology.
AmLife’s healthcare beddings, 100% imported from Japan – are
au naturale which aims to “create health from sleep" via no-medication,
no-injection, non-invasive natural therapy. It prompts the body's natural
healing process, providing the most fundamental therapy for modern-day people
through the "sleep healthcare" approach by tackling the root causes
in our daily living habits.
AmLife’s electric potential
thermotherapy mattress has been certified by Japan’s medical certification
bodies (also its Ministry of Health) as a medical device. In 2017, it has been
certified by the Malaysia and Taiwan Government as medical equipment. It has
also cleared several stringent screenings including ISO 9001:2008 certification
International Quality Management. The Japanese Ministry of Health recognised it
as a medical device that can improve the following 8 symptoms: Headache, Severe
insomnia, Shoulder / neck pain, Constipation, Indigestion, Cold hands &
feet, Nerve / muscle pain, Chronic fatigue – while great overall for optimal
functioning of the body for daily health maintenance.
Well-established in Malaysia, AmLife has ventured into
Singapore & Indonesia, Taiwan, Brunei, and Hong Kong.
In 2019, AmLife is repositioning itself as a total sleep health expert
and will be rolling out a series of technologically-advanced sleep solutions
including the anti-aging AmPower Platinum Blanket, sleep health pillow and
health supplements to promote wellness, anti-aging and a happy life.
AmLife has been
championing the cause of good sleep for health & quality of life during
World Sleep Day in March annually, leading a team of healthcare professionals
including international clinical doctors and sleep experts - to provide sleep
education in view of insomnia and sleeping problems on the rise in Asia Pacific
and globally. In 2017, the Czech
Republic Society for Sleep Research & Sleep Medicine, the joint congress of
World Association of Sleep Medicine (WASM) and World Sleep Federation in Prague
had presented the World Sleep Distinguished Award in Prague, Czech Republic to
AmLife – making Malaysia the only Asian country to receive the Award for
commitment to sleep promotion efforts.
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