KARA HOLDINGS SDN BHD ANNOUNCES KEDAI AYAMAS LICENSING PROGRAMME

KARA Holdings Sdn Bhd, the operator of Kedai Ayamas and wholly owned subsidiary of Johor Corporation (JCORP) announced the launch of its Kedai Ayamas Licensing Programme as a way forward to expand its business growth and to support the development of Malaysian entrepreneurs in the food and beverage industry via its well- known Kedai Ayamas outlet.

The launching of Kedai Ayamas Licensing Programme was celebrated at one of the licensee outlets located at Taman Tun Dr. Ismail. 

Kedai Ayamas is the first store in Malaysia to introduce the sales of HALAL fresh chicken and other chicken based products under a modern and convenience ambience.

As a well-known brand that has been around for 30 years, Kedai Ayamas provides both take-away and dine in concept for customers to enjoy their vast specialties which includes the famous Ayamas Roasters, Ayamas Frozen Products such as nuggets, sausages, chicken balls, and many more.

Tan Sri Dato’ Seri Haji Che Lodin Bin Wok Kamaruddin; Dato’ Seri Mohamed Azahari Mohamed Kamil, representative of YB Dato’ Kamaruzzaman Bin Abu Kassim, President & Chief Executive, Johor Corporation; Puan Sri Datin Seri Hajjah Norhayati Binti Abdul Rahman;  Nur Azura Che Lodin, Licensee of Kedai Ayamas Taman Tun Dr. Ismail, Tn. Hj. Mohd Sahir Bin Rahmat, Chairman of KARA Holdings Sdn Bhd; and Tn. Hj. Abdul Rahman Bin Md Dawi, Executive Director, KARA Holdings Sdn Bhd.

In tandem with its tag line “More than just Chicken” Kedai Ayamas also offers customers to purchase ready to eat food products at their outlets, such Nasi Briyani Bukhara Ayam, Nasi Pilaf Ayam Mentega, Nasi Kandar Ayam Masala, Nasi Bijan Ayam Bulgogi and Nasi Kari Hijau Ayam Thai. In addition, Kedai Ayamas also sells ready to cook products such as its wide range of pastes, spices and herbs, and other kitchen-shelf products from special sauces to confectionery and beverages.

“As part of JCORP’s commitment in encouraging entrepreneurship via its ongoing business activities, we are looking forward to working together with our Licensees and making this programme a great success” said Tuan Haji Mohd Sahir Bin Rahmat, Chairman of KARA Holdings Sdn Bhd.

“We offer this incredible opportunity to encourage more Malaysians to become successful entrepreneurs particularly in the food & convenience store business.  Under our licensing programme, the Licensee will be given full support on all aspects of Kedai Ayamas business activities such as manpower training, products and menus development, financial management, marketing and promotion, and secured supply of products.  Licensee will also be authorized to use Kedai Ayamas brand and goodwill to become a successful entrepreneur,” he added.

Kedai Ayamas Taman Tun Dr. Ismail, one of the nine licensee outlets.    

The announcement was made at the new refurbished Kedai Ayamas Taman Tun Dr Ismail, one of the current nine licensee stores under Kedai Ayamas Licensing Programme. Other outlets are Kedai Ayamas TTDI Jaya, Kedai Ayamas Melawati, Kedai Ayamas Bukit Baru, Kedai Ayamas Medan Gopeng, Kedai Ayamas Kota Damansara, Kedai Ayamas Section 18 Shah Alam, Kedai Ayamas Bukit Jelutong and KIOSK Kedai Ayamas Beserah in Kuantan.

As a well-known brand that has been around for 30 years, Kedai Ayamas provides both take-away and dine in concept for customers to enjoy their vast specialties.

KARA is targeting to develop 20 new licensee outlets in 2019 and 100 licensee outlets by 2023. There are currently a total of 49 Kedai Ayamas Stores in Malaysia comprising of 40 stores owned by KARA and 9 stores by the licensee.

About KEDAI AYAMAS: Kedai Ayamas is the first established company in Malaysia to introduce the sales of chicken and chicken-based products through a network of company-owned, air-conditioned stores - Ayamas chicken boutiques. Kedai Ayamas chain markets is certified HALAL, and produces high quality branded chicken that is hygienically processed and packed in the Company's own plants. In addition to its chilled chicken products and value-added further processed poultry products, the Kedai Ayamas retail chain was the first in the country to offer a delicious array of chicken roasters and light chicken-based snacks. One can easily purchase nutritious and tasty, ready-to-eat food for convenient takeaway, ready-to-cook frozen products, fresh chilled chicken and sundry products ranging from special sauces to confectionery and beverages. The first convenience store was opened on 29 April 1988. Today, it has up to 49 stores nationwide. Each year, more and more outlets are added to the chain; and these are styled to place greater emphasis on the sale of high-margin ready-to-eat gourmet chicken products. For more information on Kedai Ayamas, please log on to www.kedaiayamas.my