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“Seh" (Sell) to “Tak” (Find) Greater Prosperity on Mudah.my this Chinese New Year

Malaysia’s Largest Marketplace’s digitally-driven festive campaign offers users personalised fortune counsel centred on the concept of “Let it Go, Let it Grow”

Mudah.my, Malaysia’s Largest Marketplace, is offering users a fun twist to traditional fortune readings this Chinese New Year, with their latest festive campaign, centred around the message of “Let it Go, Let it Grow”. The digitally-driven campaign aims to encourage users to sell their items on the Mudah.my platform to make way for greater prosperity during the auspicious season.

Inspired by the Chinese Zodiac, the brand is bringing their festive message to life through the creation of 12 fun, parody-like characters based on the renowned zodiac animals. The animated caricatures offer personalised counsel to users on what they can sell (“Seh”) and buy (“Tak”) on Mudah.my. The campaign will be launched on Mudah.my’s website, mobile app, and social platforms, and will kickstart with a 6-second teaser video amplified on social media. Through the video, viewers are then directed to the campaign microsite, where they can access their virtual, personalised tellers.

To supplement this, the online marketplace is also partaking in the spirit of giving by incorporating a giveaway segment before unveiling its custom “fortune advice” to visitors. To stand a chance to win, users simply need to fill up their contact details on the form provided. In addition to this, Mudah.my is also integrating WhatsApp and Facebook into its interactive microsite to allow viewers to share the results of their “Seh Tak” reading with their friends and family. 

“Chinese New Year is an auspicious season where prosperity, luck, and wealth are highly celebrated. As Malaysia’s largest marketplace, we wanted to engage our customers with a message that resonated with them alongside the celebrations. We have always championed the spirit of letting go and decluttering in our previous campaigns – this year, our message is no different, as we hope for an auspicious and stress-free new year ahead for our users.” said Gaurav Bhasin, CEO, Mudah.my. 

Andrew Pinto, Head of Marketing, Mudah.my elaborated on this: “For this year’s festive campaign, we wanted to play a more interactive role in our customers’ journey in selling and purchasing items online. In tapping into our users’ cultural nuances, we wanted to create a campaign that not only celebrated the essence of the season, but could also provide actionable results for both the company and its customers. Hence, the idea of creating Zodiac Animals for 2019 fortune came to life.

The campaign was launched on 29 January 2019 and is expected to carry on for the duration of the Chinese New Year period. Interested users can visit the brand’s campaign microsite at https://fortune2019.mudah.my/ or visit its social platforms on Facebook to find out more. 

About Mudah.my Sdn. Bhd. 
Mudah.my Sdn. Bhd. is Malaysia’s leading marketplace that offers a free and convenient platform for people to buy and sell, new and preloved goods just with a simple post of an ad. Launched in 2007, Mudah.my currently has over 50 categories from automobiles to electronics, home appliances to property, toys and collectibles to jobs and services. Everything Also Mudah. Mudah.my currently employs over 100 employees and is owned by the Telenor ASA (OTCMKTS: TELNY). Further information about Mudah.my can be found on: www.mudah.my

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