Lazada Malaysia's 'Slash' the Leng Chai campaign recently culminated in a
reunion luncheon between the 8 leng chais,
their ‘dates’ and senior citizens of St. Mary’s Nursing Home in Taman
Persiaran Desa. ‘Slash’ the Leng Chai
was a Chinese New Year initiative by Lazada where shoppers from around Klang
Valley ‘slashed’ to bring ‘home’ a date for Chinese New Year. In a twist of
events, the ‘date’ takes place in the form of a ‘reunion’ with residents of a nursing
home.
The 8 leng chais and their ‘dates’ ready to kickstart CNY reunion festivities at St. Mary’s Nursing Home.
Andrew Gnananantham, Chief
Marketing Officer of Lazada Malaysia said, “At Lazada, it is important for us
to stay close to our consumers beyond our services as an eCommerce player. This
festive season, we wanted to bring people together via our social shopping
feature ‘Slash It’. Shoppers were able to share their Lazada experience with
friends and family by helping one another to ‘slash’ the leng chai of their choice. We are also glad to be able to extend
this joy to a part of our community who needs it most.”
From 16 to 18 January 2019, ‘Slash’ the Leng Chai enabled shoppers in Klang
Valley to slash the price of a ‘date’ for Chinese New Year from RM8,888.88 to
zero on the Lazada app to take ‘home’ one of 8 leng chais – Dennis Yin, Varhoon Vystra, Adery Chin, Joseph Lee,
Nigel Chin, Cyrus Yong, Eden See, and Ilman Hakeem.
Festivities
kicked off with a reunion luncheon followed by a captivating Lion Dance
performance. The Leng chais and their
‘dates’ also tossed yee sang with senior
citizens while making wishes for health and prosperity in the coming lunar
year. The rest of the afternoon was spent getting to know the seniors and their
stories through rounds of mahjong and karaoke, among other activities.
St. Mary’s Nursing Home houses a total of 25
residents from the ages of 50 to 96 years. The nursing home provides care
tailored towards individual needs, as residents at the home are either under
long-term or temporary care. Some of its locations assist and support those
suffering from dementia, Parkinson’s and Huntington’s disease, as well as young
ones with learning or physical difficulties.
Visit www.lazada.com.my and
its social media pages to find out more!
Facebook: https://www.facebook.com/LazadaMalaysia/
Instagram: https://www.instagram.com/lazada_my/
Twitter: https://twitter.com/LazadaMY
About Lazada Group
Launched in 2012, Lazada is
the number-one online shopping and selling destination in Southeast Asia –
present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and
Vietnam. With 300 million SKUs available, Lazada offers the widest range of products
in categories from beauty, fashion, and consumer electronics to household
goods, toys, sports equipment and groceries. Focused on delivering an excellent
customer experience, it offers comprehensive customer care and hassle-free
returns through its own first and last mile delivery arm supported by
approximately 100 logistics partners. Lazada Group is majority owned by Alibaba
Group Holding Limited (NYSE: BABA).
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