Following its global launch in December, HUAWEI launched
the new HUAWEI nova 4 to Malaysian consumers. Developed through a better
understanding of consumer needs and current industry trends, the HUAWEI nova 4
brings the innovative Punch FullView Display experience for the first time to
Malaysian consumers, together with cutting-edge premium design and AI
technology.
Running on Kirin 970 and 8GB RAM, the HUAWEI nova 4
delivers the ultimate user experience on everything from productivity apps to
high-octane action games. Shipped with
EMUI 9.0, it allows users to access work and entertainment apps easily with a
few simple taps and swipes.
“The HUAWEI nova Series has always been about the pursuit of beauty and is
designed to cater to the younger crowd who are fond of participating in trendy
lifestyles. Equipped with an improved photography experience and revolutionary
AI technology, the HUAWEI nova 4 embodies who our millennial consumes are,”
said Luke Au, GTM Director, Consumer Business Group, HUAWEI Technologies
(Malaysia) Sdn Bhd.
Echoing this sentiment, Hannah Delisha, HUAWEI nova
ambassador said, “As a part of the HUAWEI nova family, it is very interesting
to see how the Series has evolved over the years. With the HUAWEI nova 4 and
its AI-supported features such as Triple AI Camera, AI Smart Video Editing and
AI Beautification, the smartphone continues to fit into my lifestyle with ease
as I commute between photoshoots, drama sets and events. It has definitely
become my new best friend.”
Level Up Your Photography Skills
The HUAWEI nova 4 is equipped with the industry’s
smallest 25MP under-display front camera, measuring 3.05mm in diameter, as well
as a Triple AI Camera on the rear, featuring a high resolution 20MP primary
camera, a 16MP ultra wide angle camera and a 2MP bokeh lens.
Following the HUAWEI P20 Pro and HUAWEI Mate 20 Series,
the HUAWEI nova 4 is HUAWEI’s first nova product to feature a Triple AI Camera
and ultra wide angle lens. This smartphone features a triple-camera module
consisting of a 20MP primary camera and 2MP secondary camera, complemented with
a 16MP camera augmented with ultra wide angle lens. The primary lens captures
images with a high-end sensor whose pixel size is 1.0µm with better performance
to capture the light. It also supports hardware-level background bokeh effect
to highlight the subject, benefitted by the 2MP lens.
Equipped with an ultra wide angle lens, the 16MP camera
supports a 117-degree field of view. After adjusting for distortion, its
performance is equivalent to a 103-degree 17mm wide angle lens, capturing 2.4
times more information compared to 78-degree wide angle lens. Together, the
20MP high resolution camera and 16MP ultra wide angle lens makes the HUAWEI
nova 4 the perfect device for capturing endless plains or sprawling metropolis
that stretch towards the horizon.
The
Future of Displays: Punch FullView Display
Since the unveiling of the very first HUAWEI nova Series,
HUAWEI has never stopped in its pursuit of beauty. The HUAWEI nova 4 sports a
new generation 6.4-inch Punch FullView display – the first ever to be sold in
Malaysia. A culmination of years of experience in premium design, craftsmanship
and high technology, the Punch FullView display takes bezel-less displays to
new heights with a minimalist blind hole opening for the 25MP camera. This
design allows HUAWEI to eliminate the notch and achieve a screen-to-TP ratio of
91.8 percent, which makes for a truly natural and stunning viewing experience.
The 25MP front camera under the Punch FullView display
is the industry’s smallest camera, measuring at only 3.05mm – 20 percent
smaller than the current industry standard. The opening on the display is a
blind hole, meaning the screen is not completely punched through. From assembly
(sub-0.1mm margin of error) to adhesive application, the precise manufacturing
processes minimise the light leakage from the edges of the blind hole.
Additionally, HUAWEI optimised the light transmittance performance of the blind
hole so it is on par to a through hole.
Artificial Intelligence
Bolsters Video Editing and Gaming Support
The new HUAWEI nova 4 fully utilises the hardware
processing power and AI computation capacity of Kirin 970’s NPU to deliver a
powerful and smart video editing experience. After taking a video with the HUAWEI
nova 4, users can activate the automatic footage analysis with one tap. This
innovative feature leverages the smart aesthetics scoring engine. Trained with
60,000 basic models as well as one million facial models generated through
facial recognition, the feature can automatically process and edit footage.
Apart from that, the HUAWEI nova 4 also supports a new
generation of GPU Turbo. This technology greatly enhances the graphics
processing efficiency of smartphones by optimising the clock speed and power
consumption of the chipset, allowing the HUAWEI nova 4 to deliver an
accelerated, top framerate experience even when running premium mobile games.
Furthermore, the GPU Turbo will serve as the foundation
augmenting the core features of HUAWEI devices. It not only allows EMUI and
application-layer graphics to run smoother and supports nascent technologies
such as AR and VR – it also endows the HUAWEI nova 4 with limitless potential.
Pricing and Availability
Made for the youth, the HUAWEI nova 4 is equipped with
128GB ROM and over-a-day 3,750mAh battery life. It is available in two
fashionable colorways in Malaysia: Crush Blue evokes a sense of mystery with a
tinge of romance; and the Black exudes understated class. Made available in
Malaysia starting 14 February 2019, the HUAWEI nova 4 is retailing at a price
of RM1,899 and can be purchased at all HUAWEI
Experience Stores, display zones, authorised dealers and major telco companies.
Nova Academy
Also present at the launch event was Datuk Ahmad Izham Omar, CEO
of Primeworks Studios, who announced a collaboration between HUAWEI, Primeworks
Studios, and Universiti Teknologi Mara (UiTM) on the nova Academy. “Malaysia
has an abundance of hidden gems and talented people especially in the
entertainment industry, however, we don’t always get to tap onto their full
potential. The nova Academy is an initiative to provide the right platform for
our talents to get the education and in-depth training they need through a
mentorship programme. I look forward to this exciting collaboration,” he said.
For more information, please visit https://consumer.HUAWEI.com/my/
or HUAWEI’s official Facebook page www.facebook.com/HUAWEIMobileMY.
About HUAWEI Consumer Business Group
HUAWEI’s products and services are
available in more than 170 countries and are used by a third of the world’s
population, ranking third in the world in mobile phone shipments in 2014. Sixteen R&D centers have been set up in
the United States, Germany, Sweden, Russia, India, and China. HUAWEI Consumer
Business Group is one of HUAWEI’s three business units and covers smartphones,
mobile broadband devices, home devices and cloud services. HUAWEI’s global
network is built on 20 years of expertise in the telecom industry and is
dedicated to delivering the latest technological advances to consumers around
the world.
For more information please visit:
http://consumer.HUAWEI.com
or visit our Facebook page www.facebook.com/HUAWEIMobileMY
For regular updates on HUAWEI
Device, follow us on:
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