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First 4DX Theatre Launches in Klang Valley at GSC 1Utama!


The world’s leading 4D cinematic technology features more than 20 signature effects

Golden Screen Cinemas, Malaysia’s leading cinema exhibitor, launched the first 4DX cinema auditorium in the Klang Valley, bringing the world’s leading 4D cinematic technology by South Korea’s CJ 4DPLEX to GSC 1Utama. With this technology, audiences can enjoy a multi-sensory cinematic experience delivered by a total of 20 signature motion and environmental effects.
Ms. Koh Mei Lee, Chief Executive Officer, GSC flanked by Mr. Irving Chee (left), General Manager, GSC, and Mr. Heng Beng Fatt (right), Deputy General Manager, GSC

“After introducing 4DX nearly a year ago at GSC Paradigm JB, we are proud and excited to announce that we are finally bringing this game-changing cinema offering to movie-goers in the Klang Valley, who have been anticipating its availability,” said Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas. “We believe that urban audiences in KL and Selangor will definitely appreciate what this new technology has to offer, which will deliver on our promise to provide an enriching cinema experience, as it reinvents the way our customers experience the magic of the movies with engaging and immersive effects such as snow, rain, motion, and more.”

“4DX provides an opportunity for directors to showcase movies the way they are meant to be felt. There are some experiences in 4DX so distinct that it cannot be replicated by a traditional cinema. It changes the movie paradigm for audiences from being a spectator to being the participant with a role in the heart of all the action,” she added.
Snow effect during a 4DX movie

GSC is targeting to open another two 4DX locations in 2019, which will be located in GSC IOI City Mall, Putrajaya as well as at GSC Southkey, Johor Bahru. Apart from 4DX, GSC is also poised to open its first ScreenX cinema in 2019 – a multi-projection theatre that allows a 270-degree panoramic movie experience. By utilising a proprietary system to expand the screen to the side walls, audiences can go beyond the traditional frame with surrounding imagery that gives a sense of being inside the movie.

For more information, log-on to www.gsc.com.my. 

About GSC
Golden Screen Cinemas Sdn Bhd (GSC), Malaysia’s largest cinema exhibitor, is a wholly-owned subsidiary of the PPB Group (a member of the Kuok Group). GSC operates a total of 433 screens in 50 locations across Malaysia and Vietnam, with 344 screens in 36 locations in Malaysia, and 89 screens in 14 locations in Vietnam through a partnership with Galaxy Studio.

Aspiring to be a regional cinema and content operator that is recognized for providing total quality movie entertainment, GSC offers THX-certified halls and the multi-dimensional Dolby Atmos® audio surround technology across Malaysia. The 21-screen GSC Mid Valley Megamall holds the record of being the largest multiplex in Southeast Asia, while GSC Paradigm JB houses the largest GSC MAXX screen in Malaysia.

GSC Signature offers exclusive cinema experience with its luxurious Gold Class and Premiere Class halls, while GSC Lite brings urban-class cinema entertainment into smaller towns. For more information, log-on to www.gsc.com.my.

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