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FESTIVE ABUNDANCE AT TESCO’S ONG MALI 2019


Set to provide for the best this Chinese New Year, leading hypermarket Tesco Malaysia today launched their Ong Mali 2019 campaign, offering a one-stop-shop for a great celebration, specials and rewards for the Chinese New Year season.

The event was launched by the Minister of Domestic Trade and Consumer Affairs, Yang Berhormat Datuk Seri Saifuddin Nasution Ismail together with Tesco Malaysia CEO, Paul Ritchie at Tesco Kepong Village Mall. Accompanying them were Deputy Minister of Domestic Trade and Consumer Affairs, YB Chong Chieng Jen, Deputy Secretary General of the Ministry, Tuan Badrul Hisham bin Mohamed and Corporate Service Director of Tesco Malaysia, Azliza Baizura Azmel.

Speaking at the event, the CEO of Tesco Malaysia, Paul Ritchie said, “As a retailer, one of our biggest focus is to help our customers manage their everyday cost of living. We have since last year invested our efforts into launching a long term price strategy, keeping our prices low to help the Ringgit in our shoppers’ pockets go further. We want make it possible for our customers to enjoy traditional Chinese New Year customs, family reunions and of course, scrumptious, delightful food at the center of it all.”

“I’m very pleased to say that this Chinese New Year, we are able to maintain our most of our prices on our seafood and poultry range same as last year, and for most of our fresh produce so that our customers can have a celebration that doesn’t break the bank. Although today’s campaign launch is within the Chinese New Year festive period, everything we have in store is for all our customers to enjoy,” Ritchie added.

At the event, the minister also launched Tesco’s very first Charity Food Box to allow customers to contribute food items such as cooking oil, hot beverages and canned foods to underprivileged families and charity homes for only RM50 at selected stores. The Charity Food Boxes are available for purchase in any of our 57 stores as well as online via the Tesco Lazmall store on Lazada from 3 - 31 January 2019.

“Being our Chinese New Year tradition, we have not forgotten to give back to the community. Tesco in collaboration with our long term food surplus donation partners - Food Aid Foundation and Kechara Soup Kitchen will organise a charity food box programme in all of our stores nationwide beginning 3-31 January 2019. This initiative is to allow our customers to join in the effort to contribute food boxes which contain essential food items such as cooking oil and canned foods to help those in need,” Ritchie added.

Aside from this, Tesco colleagues in Penang, Kuala Lumpur and Johor will also host several Traditional Reunion Dinners for over 300 senior citizens from Penang Home of the Aged and Infirmed, Kim Loo Ting Home for Senior Citizens in Ampang, Sisters of the Poor in Cheras and Spring Valley Homecare in Johor to ensure that they too can celebrate the lunar New Year among friends.

Great offers, fantastic deals under one roof

This year, alongside a variety of fish such as grouper and pomfret, Tesco has introduced new seafood favourites, Canadian Lobsters, Sea Cucumber and Abalone. All at attractive prices, among the best value in the market, so that customers are able to bring affordable luxuries to their traditional family reunion dinners. Tesco’s whole chicken prices have remained unchanged at RM5.99 per kilo for over 18 months and our key Chinese New Year products – frozen duck, fish and prawns remain at the same price as last year.

In championing great quality products for customers, Tesco’s own brand range, which are priced 10-20% cheaper than national leading brands, has grown in popularity. More and more of Tesco shoppers now choose Tesco own brands, of which 80% are produced by Malaysian SMEs, becoming the number one choice among Tesco customers. 

“We’ve spent a big part of last year to improve the value, quality, and packaging of our already strong range of our Tesco own brand products. In fresh foods, we’ve been working on getting our products that are locally sourced, quality assured by MyGAP and MESTI. We’ve also put considerable effort into developing and making quality and packaging improvements to over 1200 products in Grocery and General Merchandise category,” said Ritchie.

In clothing, Tesco has also put together an irresistible Chinese New Year collection for the family, in the latest trends at prices set to fit the most discerning budget.

Chinese New Year Community Food Collection
In conjunction with Chinese New Year celebration, Tesco together with its charity partners, KECHARA Soup Kitchen and Food Aid Foundation is launching a Community Food Collection to enable customers to donate food items to the less fortunate during this festive season. The collection starts from 3 Jan 2019 at 10 stores - Tesco Kepong, Tesco Extra Cheras, Tesco Shah Alam, Tesco Station 18, Tesco Extra Penang, Tesco Alor Setar, Tesco Kota Bharu, Tesco Seremban Jaya, Tesco Melaka Sentral and Tesco Seri Alam. This program is on top of daily food surplus donation made by Tesco stores through its charity partners.

Ong Mali House of Prosperity

Making this Chinese New Year even more exciting, Tesco will also launch Ong Mali House of Prosperity Contest which goes from 7 until 27 January 2019. Through this contest, customers can stand to win their share of RM 880,000 worth of prizes and a trip to Hong Kong Disneyland. This is an opportunity for Tesco shoppers to win great prizes and make this Chinese New Year even more exciting them and their families.

Customers can also enjoy Lion Dance performances at all Tesco Malls during this campaign with other participating tenants’ promotion for customers to enjoy during their visit.

About Tesco Stores (Malaysia) Sdn Bhd

Tesco Stores (Malaysia) Sdn Bhd is a joint-venture company between Tesco PLC and Sime Darby Berhad. Tesco PLC is one of the world’s largest international retailers with operations in 11 countries, employing over 440,000 people and serving millions of customers every week.  Across its operations worldwide, Tesco believes in serving its shoppers a little better every day.
Tesco Malaysia, established in May 2002 with its first hypermarket in Puchong, Selangor, today continues to deliver excellence in areas that matters most to Malaysian customers from service, diverse product range and quality to great prices and store environment.  Tesco employs over 7,000 Malaysians and operates 57 stores throughout Peninsula Malaysia. In 2013, Tesco paved the way in online grocery shopping with the launch of its online Grocery Home Shopping service, offering even greater convenience to customers in the Klang Valley, Penang and Johor Bahru.


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