Calling all Doraemon fans! The blue robotic cat is back,
and this time around, Animation nternational (M) Sdn Bhd, in collaboration
with Paradigm Mall, Petaling Jaya, has created its official pop-up store
located at the Upper Ground floor of the Mall, especially for Doraemon fans
from 11 January 2019 until 17 February 2019 at the mall.
Doraemon and friends.
With the overwhelming
success of the Doraemon Pop-Up Store held in Johor Bahru, we have decided to
bring this excitement back to our capital - Kuala Lumpur, to give all the
Malaysian Doraemon fans and our neighbouring country the opportunity to visit
this massive Pop-Up Store, which they would not only be able to take snap shots
of 30 life-size Doraemon but will also experience the photo opportunity for your Instagram feeds. Many
different types of merchandise are also sold at the pop-up store, including
limited edition merchandise that is not available anywhere else. Entrance to
the event is free of charge, and open to the public.
Together with us today, we have Yang Berbahagia Dato’ Haslina Abdul Hamid, the Deputy Secretary
General of Ministry of Tourism, Arts and Culture, famous influencers, online celebrities,
artists and many more.
From left;
YBhg
Dato’ Haslina Abdul Hamid, the Deputy Secretary General of Ministry of Tourism,
Arts and Culture, Mr. Steve Chow, Animation International (M) Sdn Bhd’s
Director, and Mr. Tan Boon Leong, Centre Manager of Paradigm Mall officiating
the Chinese New Year launch at Paradigm Mall Petaling Jaya.
Doraemon started as a children’s magazine in 1969. The
story revolves around a robotic cat who travels back in time from the 22nd
century to help a helpless, young boy named Nobita Nobi. A total of 1,345
stories were created in the original series, which are published by Shogakukan.
Doraemon has since been a crowd favourite, amongst adults and kids alike. It
has also become an icon internationally, appearing in the 2016 Summer Olympics
closing ceremony, to promote the 2020 Summer Olympics in Tokyo, Japan.
The first ever 100 Doraemon Secret Gadget Expo was
held in Kuala Lumpur in 2013, and the event was a huge success as it managed to
attract people from neighbouring countries such as Thailand, Singapore,
Indonesia, Brunei and the Philippines to travel to our country and visit the
expo.
This time around, besides the 30 live-sized figurines
on display, visitors to the event will also get to see variety of Doraemon-inspired
merchandise sold at the pop-up store, there will also be other fun-filled
activities during the weekends at the Upper Ground floor of the Mall, to cater
for both adults and kids, hence there will be something for everyone to enjoy
at the expo.
Steve Chow, Animation International (M) Sdn Bhd’s
Director, was enthusiastic about how well and engaging the event turned out. He
has always felt confident that the event will attract hardcore (and even
newfound) fans of the hit anime character, Doraemon, which was why he was
determined to create such a memorable event.
“I hope that patrons to the event will enjoy our
first-ever pop-up store, which was curated specially for our Doraemon fans. We
hope to create that same magical feeling of genuine happiness, togetherness and
bonding, thus creating strong family values through spending quality time
together,” Mr Chow added.
From left; Suneo Honekawa, Giant (Takeshi Goda), Doraemon, Nobita
Nobi, and Shizuka Minamoto.
Tan Boon Leong, Centre
Manager of Paradigm Mall PJ said, “In celebrating the arrival of the Chinese
New Year, the mall has planned a list of attractive promotions and exciting
festive activities in the mall. This year, we are taking the celebration up a
notch by bringing in everyone’s all-time favourite anime character: Doraemon
and friends to Paradigm Mall PJ!”
In conjunction with the
festival, Paradigm Mall PJ also spread its CNY cheers with 40 children and teenagers, ages 7 to 12 and their caretakers
from Yayasan Chow Kit at the mall today.
Aside from the photo-taking
opportunities with Doraemon and friends, each child also received a special
goodie bag containing limited-edition Doraemon and friends’ stationery
supplies, as well as angpows (red packets) from the management of Paradigm Mall
PJ. All guests were also entertained by the lion dance performance at the event.
“As we usher in the
auspicious Chinese New Year celebration, we are very happy to be able to host,
support and share the joy of the festivity year after year with children from
less privileged family. We sincerely hope that the children and their
caretakers enjoyed the fun-filled programmes we have put together for them,”
added Tan.
Apart from the iconic
Doraemon’s theme at Paradigm Mall PJ, blossoming flowers will also fill the
mall for the memorable Chinese New Year celebrations. Paradigm Mall
Johor Bahru (Paradigm Mall JB) and gateway@klia2 will also be flourished with
auspicious flowers to usher in lots of good luck, prosperity and positive
energy this Chinese New Year.
To add more excitement
for the patrons and making this Chinese New Year extra special, there are a
series of remarkable and fun-filled activities available which consist of the
following:
Exclusive
Doraemon Merchandises Redemptions
11 January – 17 February
2019
For
purchases made during this period, mall patrons can redeem Doraemon Umbrella with minimum spend of RM288*.
Members
of WCT Buddy reward program will get
a chance to redeem limited edition Doraemon
Non-Woven Bags with minimum spending of RM238*.
*Terms & conditions apply and while stocks last.
Exclusive
Angpow Packets Redemptions
18 January – 17 February
2019
Mall
patrons that made purchases during this period are entitle to redeem Peony Angpow Packet Series with minimum
spend of RM138* and Doraemon Angpow
Packet Series with minimum spend of RM188*.
*Terms & conditions apply and while stocks last.
For more information about the event and
promotions, kindly visit https://www.facebook.com/DoraemonMY/,
and www.paradigmmall.com.my. You
may also visit the Concierge Counter at Level CC in Paradigm Mall PJ or call
the customer service hotline at 03-78011188 for further enquiries.
About
Animation International (M) Sdn Bhd
Animation International (M) Sdn Bhd (AI) was
established in 2007, and is a renowned company that holds Merchandising and
Promotional rights for the territory of both Malaysia and Singapore for titles
such as Doraemon, Crayon Shin Chan and many more. AI Malaysia is also responsible
for brand licensing across multiple consumer products, film distribution, new
media, promotions, music, print publishing, events and marketing.
About WCT Malls
Management Sdn Bhd
WCT Malls Management Sdn Bhd, a subsidiary of WCT Holdings Berhad, was
incorporated in 2015 to primarily manage shopping malls under the WCT Group
namely Paradigm Mall Petaling Jaya, Paradigm Mall Johor Bahru, gateway@klia2 airport mall,
and Subang Skypark.
WCT Holdings Berhad is listed on the main market of Bursa Malaysia
Securities Berhad.
Comments
Post a Comment