If you've ever renovated a home in Malaysia, you know the drill. You either settle for mass- produced cabinets that feel flimsy or you pay a small fortune for fully custom high end solutions. There hasn't been much in between.
Until now.
Backed by two decades of export manufacturing experience, Dee Noon Corporation has officially launched MODURA—a new lifestyle brand that brings tech-enabled, export-grade kitchen and home cabinetry directly to us, the Malaysian homeowners.
A Strategic Shift from B2B to Your Front Door
For 20 years, Dee Noon has been producing for international markets and large-scale projects. Today, they’re taking that same craftsmanship and making it accessible right here at home.
This move comes at the perfect time. With urban living trends on the rise, Malaysians are demanding smarter layouts, better functionality, and long-term value—not just pretty spaces.
“MODURA marks an important milestone as we transition from an export-driven manufacturer into a consumer-focused lifestyle brand,” said Dato’ Kang Lean Hiang, Founder of Dee Noon Corporation and MODURA. “We are bringing export-grade craftsmanship directly to Malaysian homeowners through a more seamless and accessible experience.”
(He also confirmed that their B2B operations will continue—so developers and international clients are still in good hands, sharing the same production lines and quality standards.)
.JPG)
What Makes MODURA Different?
Let’s be real: renovation is often a fragmented, stressful, and time-consuming process. MODURA is tackling this head-on with three core pillars:
1. Attainable Premium Pricing (No Middlemen)
By leveraging their own direct manufacturing capabilities (centralized in Penang) and cutting out intermediaries, MODURA offers “mid-to-high segment” quality at much more attainable prices. You’re paying for the cabinet, not a stack of markups.
2. Healthier Materials
Many cabinets off-gas formaldehyde for months. MODURA uses E0-grade materials (extremely low formaldehyde emissions), so your new kitchen smells like a kitchen, not a chemical factory.
3. A Tech-Enabled, “What-You-See-Is-What-You-Get” Process
This is the game-changer. MODURA has built a digital ecosystem (in collaboration with Foundryx, Coohom, and HOMAG) that connects design, quotation, production, and installation.
Here’s how it works for you:
Share your floor plan.
Their team turns your ideas into photorealistic 3D visualisations with transparent pricing.
Once approved, those designs go straight into production.
The result? No miscommunication, fewer delays, no cost surprises, and a fast turnaround—starting from approximately 21 days.
Visit the New Experience Gallery
To mark the launch, MODURA has opened its first experience gallery at Plaza Arkadia, Desa ParkCity. It’s a 4,000 sq ft immersive space where you can actually touch finishes, explore layouts, and see real-life living concepts.
“Homeowners today want more than just beautiful spaces. They want smarter layouts, better functionality, and a smoother overall experience,” said Dato’ Michael Chooi Yoey Sun, Business Partner. “MODURA is well-positioned to meet these expectations.”
Backed by Strong Partners
Supporting MODURA’s retail growth is Cube Creation Group, the brand’s exclusive distributor.
“Today’s homeowners are looking for quality, practicality, transparency, and long-term value,” said Mr Benny Tai, Managing Director of Cube Creation Group. “MODURA delivers premium living solutions that are both accessible and reliable.”
Looking Ahead
MODURA plans to strengthen its footprint across Malaysia first, then expand into Southeast Asia over the next three to five years via regional partnerships and franchise opportunities.
The bottom line? If you’re planning a kitchen or home renovation and want global-quality cabinets without the custom price tag or the usual renovation headaches, MODURA is definitely worth a visit.
๐ Visit: MODURA Experience Gallery, Plaza Arkadia, Desa ParkCity
Comments
Post a Comment