Penang Institute today launched Heritage Brands of Penang , a compelling publication that chronicles the remarkable journeys of local businesses with legacies spanning five decades or more. Authored by Dato’ Tony Yeoh, the book features in-depth stories of 59 heritage brands alongside 21 emerging enterprises. It explores the visionaries behind these businesses, the challenges they overcame, and the core values and strategic decisions that have enabled their survival across generations. The volume highlights how these enterprises have navigated economic upheavals, leadership transitions, and evolving social landscapes while continuing to serve their communities and shape Penang’s commercial identity. “The founders who came here with very little are like pebbles dropped into the waters of Penang, and their successors are ripples across generations riding on each wave, seeking to grow and sustain the legacy inherited,” said Dato’ Tony Yeoh. “My hope is that this book inspires our ow...