Nestlé Koko Krunch and MYDIN Foster Community Spirit with "Meaningful Breakfast" Initiative

In a shared demonstration of corporate social responsibility, Nestlé Koko Krunch and MYDIN collaborated to host a meaningful community event at MYDIN USJ. The highlight was a coloring contest for children from Rumah Amal Cahaya Tengku Ampuan Rahimah, bringing to life the "Kita Bawa Sarapan yang Bermakna" campaign.

Mr. Philip Joe, Business Executive Officer of Nestlé Cereal Partners Worldwide (CPW) Malaysia & Singapore (6th from left), Datuk Wira Ameer Ali, Managing Director of MYDIN (7th from left), and YB Puan Michelle Ng Mei Sze, State Assemblywoman (ADUN) for Subang Jaya (8th from left), together with representatives and kids from Rumah Amal Cahaya Tengku Ampuan Rahimah (RACTAR), and the Nestlé Koko Krunch and MYDIN management teams during the donation handover to RACTAR.

The program underscores Nestlé Koko Krunch's holistic approach to child development, which combines nourishment with enriching experiences. In a significant gesture of support, the brand donated RM10,000 to aid the home's daily operations.

Mr. Philip Joe, Business Executive Officer of Nestlé Cereal Partners Worldwide (CPW) Malaysia & Singapore; Datuk Wira Ameer Ali, Managing Director of MYDIN; and YB Puan Michelle Ng Mei Sze, State Assemblywoman (ADUN) for Subang Jaya watching the children from RACTAR happily indulge in their colouring activity.

Mr. Philip Joe, Business Executive Officer of Nestlé CPW Malaysia & Singapore, stated, “We are grateful for the opportunity to reach out and bring comfort to the community. This partnership with MYDIN is a testament to our commitment to creating shared value.”

Nestlé Koko Krunch and MYDIN spread smiles as they welcomed the children of RACTAR to a day of fun and meaningful moments under Nestlé Koko Krunch's “Kita Bawa Sarapan yang Bermakna” campaign.

Datuk Wira Ameer Ali, Managing Director of MYDIN, added, “As a Malaysian retailer, we are proud to support efforts that unite families and make a tangible difference through thoughtful collaboration.”

The event expanded to include public participation with engagement zones and activities, all tied to the broader Koko Kraf Club campaign that promotes arts and crafts among Malaysian youth.