Tech company Aladdin Group today announced their
return to the market as a digital commerce player, focusing on the Halal and
Muslim-Friendly landscape after a corporate restructure.
The Halal and Muslim-Friendly markets represent one
of the largest growing consumer segments in the world, with a global
consumption value of an estimated 3 trillion USD annually. A homegrown
Malaysian company, Aladdin Group’s approach to the industry leverages on local
Malaysian talents paired with one of the most established digital teams in
China as a strategic partner, specializing in e-commerce, artificial
intelligence, and the recent trend of social commerce.
L-R, Raymond Woo (Head of Marketing, Aladding Group), Eizaz Azhar (CEO, Aladdin Group) and Prof. Dr. Irwandi Jaswir (Director of Halal Affairs, Aladdin Group).
“We’ve witnessed an industry shift throughout the
past 10 years, where 7 of the largest companies in the world by market cap
today are tech companies, and out of those 5 of them are multisided platforms,”
said newly-appointed group CEO Eizaz Azhar. “The coronavirus crisis has also
led to the rise of platforms where they have become an integral part of our
everyday lives, further highlighting opportunities within the tech industry,”
he added.
MOU Exchange with Association Presidents,
from left Mr Danny Lee, Pikom Chairman, Pn Emmy Suraya, National President
MyBHA, Mr Bon Zainal, President MBDA, Eizaz Azhar, CEO of Aladdin Group, Datuk
Zahidi Zainul Abidin, Dep Minister of Communications & Multimedia, Dato
Seri Desmond To, Founder of Aladdin Group, Dato Moehamad Izat, President of
ACCI, Mr Chris Daniel Wong, President of MDCC, Dato Mike Loh, President of
ARFF, Ms Shirley Tay, President of MRCA, Datuk Michael Kang, National President
of SME Association of Malaysia04: Onboarding of associations represented by
their presidents, through exchange of MoUs witnessed by YB Datuk Zahidi Zainul
Abidin
“Aladdin Groupplans to establish a supply chain
solution to over 40 countries, serving a Muslim consumer segment of an
estimated 1.45 billion people and creating a powerful trade network, through
the establishment of 40 domestic and one global platform.”, explained Eizaz.“Our
core focus is on the development of B2B, B2C, and O2O (online to offline)
digital infrastructure for Malaysian SMEs so merchants can easily access new
markets, and consumers have a wider selection of quality products and services,
on a global scale via the Aladdin Group network.”
Aladdin Group’srestructure brings onboard its new Director
of Halal Affairs, Prof. Dr. Irwandi Jaswir, recipient of the prestigious King
Faisal Prize in 2018 for his outstanding services to Islam and Muslims
worldwide.The corporate exercise is backed with the appointment of an
experienced board and advisors, comprising of industry leaders within the
global Islamic economy.
“At the end of the day, at Aladdin, our consumers
come first. While our products and services are of great importance, our core
product remains; serving you trust and integrity. With a capable and dynamic
management team augmented by a unique value proposition, we believe that participants
in our platform will be able to grow on a truly global level,” said Eizaz.
About Aladdin Group
Aladdin Group is a technology company specializing
in social commerce within the segment of Halal and Muslim-Friendly products,
functioning as an enabler for producers to access the Muslim consumer
marketspace.
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