Skip to main content

GARDENIA KL BAG-2-SCHOOL INITIATIVE HELPS OVER 1,000 UNDER-SERVED SCHOOL CHILDREN

Going to school with a new school backpack is a luxury for certain quarters, particularly the B40 community. Gardenia Bakeries (KL) Sdn Bhd (Gardenia KL), through its Bag-2-School initiative, aspires to narrow this divide by equipping over 1,000 children from under-served communities with basic schooling necessities following the return of students to classrooms to resume the 2021 school term, as the nation continues to recover from the pandemic.

In the spirit of giving back to the community, Gardenia KL employees personally prepared each school bag in solidarity with children from families in need.

“Education is essential to breaking the cycle of poverty. We believe that having nice new accessories also plays a part in putting children in the right frame of mind for learning. Gardenia KL is thankful for the support of our partners from the welfare departments and associations in making our Bag-2-School initiative a success. Together, we aim to get our children excited about going back to school and learning for an equal chance to realise their full potential,” said Gardenia KL Corporate Affairs and Public Relations General Manager, Hazlinah Harun.

In collaboration with the Community Welfare Department and Consumers Association of Harapan Malaysia, Gardenia KL distributed 1,157 school backpacks containing water tumblers, and an assortment of Gardenia products valued at RM90,000. The backpacks were distributed from 7 to 15 April to support underprivileged school-going children from 18 schools in the Klang Valley and Johor.

The 18 beneficiaries under this year’s Bag-2-School initiative comprise of 10 schools in the Klang Valley, namely SK Seksyen 9 Kota Damansara, Petaling; SK Taman Cuepacs, Cheras; SJK Cina Lum Hua, Sabak Bernam; SMK Taman Selayang, Batu Caves; SMK Taman Klang Utama, Klang; SMK Sijangkang Jaya, Kuala Langat; SJK Tamil Bandar Baru Salak Tinggi, Sepang; SJK Tamil Ladang West Country Barat, Kajang; SJK Tamil Ladang Bute, Sepang; and SJK Tamil Sepang.

Meanwhile, the remaining eight comprise of schools in Johor namely, SMK Seri Bali, Segamat, Johor; SJK Tamil Paloh, Johor; SJK Tamil Ladang Sri Gading, Batu Pahat; SK Kampung Kudung, Bekok, Johor; SK Seri Yong Peng, Johor; SJK Tamil Ladang Kulai Oil Palm, Kulai; SJK Tamil Ladang Kelan, Kulai, Johor and SJK Tamil Ladang Southern Malay, Renggam, Johor.

Introduced in 2015, Gardenia KL’s Bag-2-School initiative is an annual tradition, and 2021 marks its 7th year. In the spirit of giving back to the community, Gardenia KL employees independently raised the funds for the purchase of water tumblers and personally prepared each school backpack in solidarity with children from families in need.

Getting children excited about learning. Students of SJK Cina Lum Hua, Sabak Bernam with their new school bags courtesy of the Gardenia KL Bag-2-School initiative.

Gardenia KL continues to stand in support of the nation as it recovers from the Covid-19 pandemic. Early last year the company allocated RM1 million for its Gardenia Covid-19 Aid Programme in response to the impact of the Movement Control Order on B40 households. Todate, the Gardenia Covid-19 Aid Programme has contributed aid over four phases and Gardenia KL outreach efforts through the programme is ongoing as the nation continues to recover from the pandemic. The initiative has benefitted the Food Bank Programme, B40 households and front liners including delivery riders and taxi drivers serving the community with critical services since last March 2020.

Throughout all its efforts to aid communities in need, Gardenia KL worked closely in collaboration with the Department of Social Welfare Malaysia (JKM), Pertubuhan Kebajikan Oasis Harapan, the Malaysian Muslim Consumers Association (PPIM), the Federal Territories Islamic Religious Council's Zakat Collection Centre (PPZ) and Federal Territory Islamic Affairs Department (JAWI).

“All of us at Gardenia KL wish all Malaysians safety and wellness as we continue to recover as a nation. We look forward to healthier and happier days ahead, especially for our children as they discover new things and expand their horizons in the 2021 school year,” said Hazlinah.

About Gardenia Bakeries (KL) Sdn Bhd

 Gardenia KL was established in 1986. Today it is Southeast Asia’s leading bread manufacturer. After 35 years, Gardenia operates bakeries in Malaysia and produces 53 kinds of products daily, including a wide range of bread, buns, rolls, cakes, waffles, and other products like spreads and yellow noodles. Every day, Gardenia delivers complimentary fresh bread to over 81 charitable organisations such as old folks homes, orphanages, centres and schools for the differently abled, eight of which have been on Gardenia’s delivery list since 1991. 

Comments

Post a Comment

Popular posts from this blog

REVAMPED SURIA KLCC SIGNATURES FOOD COURT FULLY REOPENS WITH ATTRACTIVE PROMOTIONS

 When is a food court more than just a mere food court? The answer: When it is designed and constructed according to the best practices that ensures hygiene and unbeatable customer experience, but also incorporate the new norms brought about by Covid-19. This is the philosophy of Suria KLCC’s Signatures Food Court, which is completely new, enlarged, and made safer, all at the same time.  The “original” food court dates to 1998, when the mall opened its doors for business. The last major renovation was in 2005 with extra seating added in 2015 bringing the capacity to 1200. The latest redevelopment, which incorporates the space formerly occupied by Parkson, the total number of seats were increased to over 1,500 but still leaves customers with more elbow room as it considers the need for adequate physical distancing.  More space for distancing is just part of the picture, as the overall dining experience has been upped several notches. For example, from 22 food court outlets...
Post a Comment
Read more

Sushi-making with World Sushi Cup Champions by Norwegian Seafood Council

World Sushi Cup champions Sky Tai and Leon Yap led media participants in a hands-on sushi-making class organised by the Norwegian Seafood Council at KDU University recently. Norwegian Ambassador Gunn Jorid  Roset and Asbjorn Warvik Rortveit, Norwegian Seafood Council’s Regional Director, South-East Asia, also joined in the session, learning sushi techniques from the world-class sushi chefs. (From right) Chef Leon with his award-winning sushi creation that clinched him as overall champion World Sushi Cup 2019, beside him is  Norwegian Ambassador  Gunn Jorid Roset, Sensei Hirotoshi Ogawa (middle),  Norwegian Seafood Council’s South-East Asia Regional Director Asbjorn Warvik Rortveit  and 2018 champion Chef Sky Tai. Chef Leon Yap Wee Leong won the World Sushi Cup 2019 in Tokyo in August, while Chef Sky Tai Koon Siang was World Cup Sushi Cup champion for 2018. The two Malaysian chefs trained at the Global Sushi Academy run by the Norwegian Seafood Council in ...
Post a Comment
Read more

Marks & Spencer Spring 2024 Denim Collection

Marks & Spencer, a leading British retailer, operated by the Al-Futtaim Group, is joyfully reopening the doors of its esteemed 1 Utama outlet. A beacon of style and quality since our inception, Marks & Spencer 1 Utama emerges anew, unveiling a contemporary look that seamlessly blends modern aesthetics with the enduring charm that has defined our brand for generations. This transformation stands as a testament to our unwavering commitment to providing customers an unparalleled shopping experience—now curated with your entire family in mind. In line with this commitment, we are excited to introduce the brand new Spring 2024 Made to Fit denim collection. This quality offering exemplifies our dedication to not only style and trends but also to providing you with wardrobe essentials crafted for a perfect fit and exceptional comfort. From classic cuts to elevated on-trend designs, unveil a curated selection of jeans, jackets, skirts and more, that not only exude fashion-forward aesth...
Post a Comment
Read more