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Decathlon Accelerates Digital Presence With Lazada as eCommerce Partner

 

Top French sporting goods retailer, Decathlon, has appointed Malaysia’s leading eCommerce platform, Lazada, as its eCommerce partner. The partnership accelerates Decathlon's digital presence and supports the next leg of the retailer’s business growth especially in making its sporting goods accessible to customers nationwide and online. 

“Partnering with Lazada will give Decathlon the opportunity to connect with more sporting enthusiasts all over Malaysia. We believe in the benefits of sports and with our presence in Lazada, we hope to inspire sports enthusiasts and even newbies to achieve great sporting experiences.  We create innovative, quality and affordable sports equipment and products so that more people can make sports an important part of their healthy lifestyle. Being online makes enjoying sports more accessible,” said Arnaud Sauret, Managing Director of Decathlon. 

Decathlon is available in over 57 countries. In Malaysia, Decathlon has 5 physical stores and an online website, decathlon.my. 

Arnaud Sauret added, “Since the Covid-19 pandemic, we offered free shipping through our online webstore to meet customer’s needs. We saw an increase in online shopping for sporting goods during this time. As people shift their spending habits to online platforms, we will continue to boost our presence online and tap into the growing market of sporting goods. Lazada is a strong strategic alliance that will help us expand our brand awareness, customer base which is in line with our strategy for sales growth.”

 “Brands in Malaysia are expanding their online presence as e-commerce has become a vital part of the retail ecosystem. We are thrilled to partner with Decathlon and welcome them on LazMall. Purchasing sporting goods online is now more common as the desire for home fitness has taken on a new role since the Covid-19 pandemic. With Decathlon on board, we are able to meet the needs of an increasingly growing number of customers on our platform. We hope to provide a seamless shopping experience for all Malaysians to enjoy exclusive deals on quality sporting products.,” said Leo Chow, CEO of Lazada Malaysia.

Decathlon joins LazMall, the largest online shopping destination in Southeast Asia and partner of choice for authentic and trusted brands from around the globe. LazMall offers a dedicated space to get direct access to 100% authentic leading international and local brands. It offers three promises to guarantee shoppers a quality shopping experience: 100% authenticity, 15-day hassle-free return, as well as Guaranteed Delivery services.

For more information and to purchase, visit Decathlon website and official store on Lazada.

About Decathlon

Decathlon was established in 1976 and now is the World's largest sports retailer. Globally, we are present in 57 countries and we have the desire to open more stores everywhere we are needed. We are all delighted sportspeople who have turned our passion into a job, which is to sustainably make the pleasure and benefits of sports accessible to the many. We believe that being active and discovering new sports every day is an important part of a healthy lifestyle.

About Lazada

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers' daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of Alibaba Group, powered by its world-class technology infrastructure.

 

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