Boost and Sunshine Form First-of-Its-Kind Innovative Partnership to Digitise the Disbursement of Employee Benefits

Homegrown e-wallet Boost and Sunshine Wholesale Mart Sdn Bhd (Sunshine), a local Penang supermarket and departmental store that has been around for over 50 years recently launched an innovative first-of-its-kind partnership in the e-wallet space – digitizing Sunshine’s current employee benefits system using e-wallet technology. The launch was attended by YAB Chow Kon Yeow, Chief Minister of Penang and YB Sim Tze Tzin, Member of Parliament for Bayan Baru. 

Photo caption (L-R)
1. Yee Kam Ming, Director of Sunshine Wholesale Mart Sdn Bhd

2. Dato' Hwang Thean Long, Managing Director of Sunshine Wholesale Mart Sdn Bhd

3. YAB Chow Kon Yeow, Chief Minister of Penang

4. YB Sim Tze Tzin, Member of Parliament for Bayan Baru

5. Eric Chong, Director of Merchants of Boost

6. Cynthia Hwang, CEO of Sunshine Wholesale Mart Sdn Bhd

This latest innovation stemmed from Sunshine’s desire to pivot towards digitising different aspects of their business to increase efficiency and relevancy, especially in a new normal and a rapidly changing business environment where embracing digital is the way forward. Sunshine’s employee Cost of Living Allowance (COLA) and staff allowance are now disbursed in a simple, seamless and secure manner through a dedicated ‘Partner Wallet’ within the Boost app, to 233 employees across six supermarkets as well as 12 convenience stores located in 8 MNC factories, worth about RM500,000 in total on an annual basis.

The Partner Wallet replaces Sunshine’s existing COLA and staff allowance that was previously given in the form of physical vouchers, enables employees to keep track of their benefits and settlements in one place and eliminates the need for Sunshine to print and manually handle the physical vouchers.

Sunshine is the first company in Malaysia to utilize Boost’s Partner Wallet feature, marking this collaboration a significant industry milestone for both Boost and Sunshine, and is also inline with the Penang state government’s aspirations towards becoming a cashless society by 2030.

Boost is committed towards helping businesses and individuals capitalize on technology by continuously innovating and developing new use cases as well as features that add value and give Malaysians – both consumers and businesses – a strong case to embrace digital payments and financial services.

  

About Boost

Boost is a homegrown lifestyle e-wallet that aims to revolutionise the way consumers transact on a daily basis. Combining lifestyle needs and cutting-edge digital technology, Boost strives to make transactions easier, faster, more secure & overall a more rewarding experience for consumers.

Boost officially launched in January 2017 as a platform that digitised one of the telco’s core services - the way prepaid users top up their mobile credit. Boost allows users to pay via their mobile phone at participating locations without the hassle of using physical cash or cards. To date, 7.5 million Boost users can now pay at over 175,000 merchant touchpoints nationwide.

Key features include:

●      User rewards through BoostUP

●      Savings for online shopping through CashUp

●      Pay at UnionPay QR merchants in Malaysia

●      Paying utility bills with partners such as Telekom Malaysia, Astro and Syabas

●      Paying for on-street and gated parking

●      Order roadside assistance and car maintenance services

●      Booking and buying public transport rides on KLIA Ekspress, KTM intercity, EzCab, CatchThatBus and Firefly

●      Cashless donations to several organizations #DoGoodwithBoost

●      Buying and gifting digital vouchers for online merchants, F&B outlets, entertainment, health & beauty

●      Splitting bills through unique feature “Go Dutch”

●      Buying prepaid top up

●      Free money transfers

●      Food Delivery through DeliverEat, dahmakan and eatigo

Android users can download Boost from the Play Store while iOS users can download from the App Store.

For more information, check out the website at https://www.myboost.com.my/ or follow Boost on Facebook (https://www.facebook.com/myboostapp/) and Instagram (https://www.instagram.com/myboostapp/).