A new brand of potato chips will entice
Malaysian consumers with a new wave of crispy, crunchy snacking experience
accompanied by flavors loved by many savoury snack eaters.
URC Snack Food Malaysia, the
manufacturer of a heritage brand “Jack ‘n Jill”, and Japan’s leading
manufacturer of Snack food “Calbee” will be introducing “Jack ‘n Jill Calbee” potato
chips to snack lovers. This will definitely be a hit especially with movie and
video buffs, and is purposefully making its presence known through pre-movie
advertising screenings held at selected GSC Cinemas, in addition to commercials
on Youtube, Facebook, Instagram and other popular video streaming sites.
Mr Brian Go, general manager of URC Malaysia & Singapore
“We anticipate that the Jack ‘n Jill
Calbee Potato Chips will be much sought after by young Malaysian working adults
who are always on the look-out for quality snack food that offers them great flavours”,
said Mr Brian Go, general manager of URC Malaysia & Singapore.
“Moreover, I’m confident that the fresh,
crispy and extra crunchy potato chips will bring consumers’ snacking experience
to the next level, turning these into a “must have” snack food and the best
companion with their favourite screens”, he elaborated.
The Jack ‘n Jill Calbee Potato Chips comes
in two sizes, a 60-gram trial pack (RM 2.85) and a 170-gram family pack (RM
5.95), and offers three flavours – Smokey BBQ, Flamin’ Chilli, and Classic
Salted.
The Smoky BBQ
gives a sweet and smoky barbecue taste, while the Flamin’ Chilli offers hot and spicy potato
chips which are favourite flavours among snack food consumers in the country,
while the Classic Salted chips offer crispy potato chips seasoned with salt, a
time-honoured favourite among locals.
URC-Calbee uses only premium quality
potatoes in the production of the potato chips and runs it through stringent high-quality
procedures to ensure freshness and taste. The chips are also specifically cut
into a wave-like shape to provide a flavourful well balanced potato chips that
allows greater delivery of taste.
“Having been in Malaysia for almost four
decades, we believe that we have a good grasp of what Malaysians look for when
buying snack foods and we are confident that our new high quality brand will excite
the local snack food fans”, Mr. Go added.
Jack ‘n Jill Calbee will be made available
at your nearest retail outlets, convenience stores and hyper & super marts
across Malaysia.
About URC Snack
Foods (M) Sdn Bhd
URC Snack
Foods (Malaysia) Sdn. Bhd., a subsidiary of Universal Robina Corporation of the
Philippines, is the producer and distributor of the highly popular Jack ‘n Jill
Potato Chips in Malaysia. The company was first incorporated in 1982 and
started commercial operations in 1984. Over the years, it has successfully
expanded its products from potato chips to a variety of other snack foods under
the Jack ‘n Jill brand. Snack foods produce under the brand name includes
“Roller Coaster”, “Potato Chips”, “Jigs”, “Corn Curls” and “Chiz King“. In
addition to these, URC also produce other products such as “Cloud 9” and “NIPS”
chocolates, “Cream-O”, “Magic” biscuits, as well as “Cloud 9” and “Dynamite
candies”. URC Malaysia also exports its products to more than 15 countries
across the Asia-Pacific and middle east.
About Calbee
Foods Co. Ltd
CALBEE, Inc. is Japan’s leading snack and
cereal foods producer and distributor. The company was incorporated in 1949 and
began developing technology for wheat flour crackers in 1955. It expanded its
products and markets to the United States in 1970, followed by Thailand, Hong
Kong, and China. To date, the company has presence across the world and
continues to develop unique products using a quality control system, ensuring
safe, high-quality yet tasty and fun food to consumers around the world.
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