FORBIDDEN, Malaysia’s First Durian confectionary has taken the King of Fruits to a whole new level of innovation and technology

Malaysia is home to the best durians in the world, and the best of these king of fruits are flown over 3,000 kilometres to Taiwan to be crafted into delectable confections by an international award-winning Malaysian chef, trained in the culinary arts of making French pastries.

 “FORBIDDEN was conceived from our love for durians. We aim to bring durians to the next level of innovation and technology using the finest ingredients without additives, starting with selectively sourced premium durians direct from the plantations in Pahang where the best Musang King durians are grown,” said Damian Lee, Chief Executive Officer of Sunny Food Lab Sdn Bhd, owner and manufacturer of FORBIDDEN delectable confections. “We want to create the best experience so that durian connoisseurs could share their love and passion for the yellow and creamy delicacy and take it to further heights. We work together with our partner, SunnyHills a highly reputable pineapple brand from Taiwan, renowned for their farm to bakery concept and using only natural ingredients,” added Damian Lee. 

This is the first SunnyHills’ World Project, created to honour durians and durian connoisseurs all around the world. The brand also aims to inspire others to join the cause to create more honest to goodness recipes, working directly with farms and the proceeds are reinvested back into the land which is a tribute to uncompromising craftsmanship. Hence, helping farmers to generate their income and boost our agriculture industry. By creating these values, we realize that our market is not big enough to have a huge impact on the agriculture business. Economies of scale and going international is very important and the more volume we reap the bigger the impact we will have on the industry. “So, creating a sophisticated brand for durian products, and a brand at an international level is something FORBDDEN aims to do with our durian products”, added Damian Lee.

FORBIDDEN is currently produced in Taiwan by virtue of its internationally recognised leadership position in the baking industry using sustainable sourced materials. Lee says, FORBIDDEN products will eventually be produced in Malaysia. This will happen once the company fully developed the infrastructure and have a skilled workforce to handle and maintain the equipment used in the work process. These employees will be trained in the same philosophy to make the FORBIDDEN products the right way, which is without using artificial additives. The same standard operating procedure used in Taiwan will also be applied along the supply chain in Malaysia, ensuring the continuity of the “farm to bakery” concept which preserves the quality of the ingredients. “I believe Malaysia can brand itself to become the most important exporter of durians which will definitely help to boost our farmers in the long run." “We want to be able to help our farmers to grow durians in a sustainable manner and friendly to the environment and to the people living around those communities,” he said. He added farmers are properly incentivised to grow their crop employing good agriculture practises without the use of pesticides. 

The overall packaging of FORBIDDEN products namely the D24 Cigar Roll and Musang King Roulade are especially illustrated and designed by newbie British illustrator Katie Scott. Lee says the D24 Cigar Roll, and Musang King Roulade is loved by its customers due to the quality of the durians used and their chef's ability to take them to the next level. FORBIDDEN products are perfect for any occasion and will make a great and unique festive gift for the upcoming Hari Raya Aidilfitri celebration, be it for loved ones, friends or business partners. 

The D24 Cigar Roll and Musang King Roulade are sold online on FORBIDDENDurian.com. Delivery is available between Monday and Sunday.

For more information, visit FORBIDDEN’S social media: Website: forbiddendurian.com Facebook: Forbidden Durian Instagram: @forbiddendurian 

About Sunny Food Lab Sdn Bhd

Sunny Food Lab Sdn Bhd is a manufacturer of bread, cakes and other bakery products as well as sales of bakery products and sugar confectionery. Sunny Food Lab is a partner of SunnyHills the master baker who is renowned for their “farm to bakery” concept of creating really good and tasty food from naturally good ingredients and creating delicious confections on a large scale with no additives or preservatives 

About SunnyHills 

The Tropics of Cancer pierces through the heart of Taiwan, with the high sun beating down through the four seasons combined with a year-end of dry, whipping winds. With such climates, coupled with geologically blessed gravel and red clay land, makes it a tough place only for the most resilient to thrive. SunnyHills’ pineapple cakes are made from Taiwanese ‘earth’ pineapples. These are fruits that are grown through harsh winters to ripen in the hot months of each year, when strong, abundant sunshine sear onto the fruit flesh exceptionally intense and rich flavours. Through a further slow cooking, ageing and ripening process, the pineapple paste ferments into an even greater succulence in taste. The pastry shell is baked with Japanese flour, Sunny Eggs (CAS, TAP, TSAS, SGS ISO22000, HACCP and OVN certified) and the prized French A.O.P. Echiré, coveted for its delicate, creamy, yet distinct taste. This delicate pastry shell combines beautifully with the rich, full-bodied flavours of the Japanese Edition pineapple cakes for an unparalleled taste experience. SunnyHills’ pineapple cakes are baked with an honest-to-goodness recipe by SunnyHills’ head baker with his 50-year expertise using only hand-picked natural ingredients, thus making the taste honest and true.