Vanilla Crepe opened its 27th outlet (209 square feet) recently at Setia City Mall at Shah Alam in conjunction with the opening of Setia City Mall phase 2.
Vanilla Crepe positioned themselves as traditional cakes retailer for the past
5 years and achieve tremendous success with their innovative products and also
being a disruptor of the cake market. Nelson Liew, founder of Vanilla Crepe
mentioned that up to date they never shut down any outlet despite during
pandemic time.
Nelson’s vision of the company is always to provide consumer
with a place to enjoy the moments and celebrate with their friends, family and
business associates rather than just merely selling cakes alone. With that in mind he plan to open an outlet
per month and to introduce one new flavour per month.
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