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BJC Launches new TASTO Potato Chips and DOZO Rice Crackers in Malaysia

BJC Foods (Malaysia) Sdn. Bhd. (BJC Foods), a subsidiary of Berli Jucker Public Company Limited of Thailand, and manufacturer of popular snack brands such as Wise Cottage Fries and TASTO®, has recently launched three new exotic Asian flavours under TASTO Potato Chips and DOZO, the No. 1 brand of Crispy Rice Crackers in Thailand, which the company believes will delight the taste buds of local snack food consumers and take the Malaysian market by storm.

TASTO Potato Chips is gearing itself to target the young (and young at heart) with fun, challenging and adventurous experience. Thus, the excitingly new flavours released by the company features exotic tastes from three of Asia’s popular delicacies that are also a favorite with the locals. They are the 3 Flavours Fish, Curry Crab and Seaweed with Korean Sauce. 
Phillip Leong (MD of BJC Foods) and Chester Chow (Executive Director of Delfi Marketing)

The TASTO 3 Flavours Fish is based on a delicious local delicacy known as “Ikan Masak Tiga Rasa”. As its name suggest, the three main flavours that forms this tantalizing dish are Sweet, Sour and Spicy. BJC has carefully combined these tastes to ensure a balanced and unique combination that creates an amazing fusion taste to delight snack food fans. 

The TASTO Curry Crab flavored potato chips, on the other hand, offers curry crab lovers with the opportunity to obtain the same great taste as the sought-after dish that features delicious crab meat enveloped in tasty dry curry, all in one perfectly packaged crispy potato chips. 

Leveraging on the growing influence of Korean culture led by the “K-Pop” phenomenon and to capture the new generation of consumers who fancy Korean food, the TASTO Seaweed with Korean Sauce flavoured potato chips will be a welcome addition to placate their taste buds and also serve as a must-have starters in many Korean diners. 

These new flavours are made available with TASTO’s thinly sliced crispy potato chips with “V-Cut”, the process that gives the V-shaped wave formation on the chip that are designed to maximize delivery of the flavours and ensure that “snackers” gets the most out of each bite. 

Apart from the TASTO potato chips, BJC’s new crispy rice cracker, DOZO, is targeted for the active kids, as well as mums, who needs the energy to keep pace with their energetic young ones or to manage hectic household tasks. 

DOZO crispy rice cracker is made with superior quality Japanese rice and comes with a variety of flavor options such as Original, Corn Cheese and Japanese Seaweed. 

These nutritious rice crackers are oven-baked to offer consumers a healthy snack and crafted to an ideal size that allows it to be easily carried along and munched, whenever it is needed to boost energy levels or comfort a growling stomach.

 “We are very excited to offer three new exotic flavours for our TASTO potato chips, as well as introducing the new DOZO rice-crackers for our Malaysian consumers”, said BJC Foods managing director, Phillip Leong. 

“Thus, introducing the new exotic Asian and local flavours is a bold step for us in an industry where most snack food manufacturers take the safe path by offering traditional flavours. 

“I am confident that our consumers will find that the superior quality and delicious taste of the products to be extremely refreshing and tantalizing. 

“Further to that, I am also very positive that our new DOZO rice crackers will be a big hit amongst the consumers who are constantly on the go and are always seeking healthier ways to maintain their energy levels,” he elaborated. 

TASTO’s new flavours of potato chips are now available at all small and large retail outlets and convenience stores across Malaysia, while the DOZO rice crackers are made available at selected outlets. 

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