Nasim Sdn Bhd, the
official distributor for the Peugeot brand in Malaysia, has kicked into high
gear for second half of 2019 through the launch of the New Peugeot 3008 SUV
Plus and New Peugeot 5008 SUV Plus.
Dato’ Nik Hamdam Nik Hassan, Deputy Group CEO, Naza Automotive Group; Laurence Noel, Head of ASEAN – CEO of Naza Automotive Manufacturing, Groupe PSA; Jean Christophe Calandot, Head of Sales & Marketing of ASEAN Operations, Groupe PSA; Yasser Awan, CEO of Nasim Sdn Bhd; Nasim Sdn Bhd today launched the New Peugeot 3008 SUV Plus and New Peugeot 5008 SUV Plus.
SM Nasarudin SM
Nasimuddin, Group Executive Chairman & CEO, Naza Corporation Holdings said,
“The New Peugeot 3008 SUV Plus and New Peugeot 5008 SUV Plus are the
culmination of a joint agreement in 2018 between Naza Group and Groupe PSA to
establish Naza Automotive Manufacturing (NAM) as the Southeast Asia hub. We are
excited to be celebrating this milestone with two of Peugeot’s best performing
models that continue to blaze the trail for SUVs and pushing boundaries of
possibility.”
“NAM has benefited greatly
from progressive enhancements since Groupe PSA’s involvement, including
expertise from a dedicated industrial team and technology transfer from the
latter’s headquarters in France. We are excited to unveil another two SUVs
produced by NAM for local distribution and regional export in the near future,”
added SM Nasarudin.
Continuing their momentum
into second half of 2019, Nasim is confident of a strong sales performance this
year driven by demands for its SUVs.
The New Peugeot 3008 SUV
Plus underscores the French marque’s expertise in crafting a highly successful
SUV that is built on the principles of design and advanced technology. The
global success for the winner of ‘European Car Of The Year 2017’ and ‘Malaysia
Automotive Institute’s Car Of The Year 2018’ evidently resonated with Malaysian
road users last year by recording the country’s highest sales volume for a European
SUV.
Just as equally
impressive is the New Peugeot 5008 SUV Plus whose predecessor successfully
entered the C-segment SUV territory as an expressive 7-seater that assimilates
the space and practicality of an MPV with the dynamic appeal of an SUV. Now
improved with upgraded creature comforts and technology, the SUV has trumped
over established competition to clinch the
7-Seater SUV of the Year at the DSF.my VOTY Awards 2019 and Best Family SUV at
the Cars of Malaysia 2019.
While its distinctive
front face retains a floating grille design and LED Sequential Scrolling
Indicator, the vehicle dons a new roof rail design and chrome side mirrors
reaffirming the vehicle’s muscular yet elegant characteristics. Both the New
3008 SUV Plus and New 5008 SUV Plus come with a new panoramic sunroof and sport
18-inch alloy wheels in two-tone diamond finish.
The sophisticated
interior is an invitation to experience comfort, serenity and luxury. Once
inside, occupants are welcomed by plush Claudia leather seats with either
Graphite or Goa stitching that varies by the variant. Maintaining its fresh and
dignified leather and fabric dashboard and door panel décor, the dashboard is further
illuminated by blue mood lighting touches all around the cabin.
Committed to delivering a
high-end experience, the new Peugeot i-Cockpit reflects this promise through
numerous thoughtful touches. A new Navigation function is now embedded in the
8-inch Multifunction Colour touchscreen on both the New 3008 SUV Plus and New
5008 SUV Plus. The segment-leading 12.3-inch high-resolution Head-Up Digital
Cluster Display becomes more customisable with the addition of ‘Onyx’ graphical
style, a new ‘Driving Assistance’ display mode and new tailor-made ‘Personal’
modes. The New 5008 SUV Plus can display an additional ‘Navigation’ mode to
reflect map manoeuvres right in the driver’s eye level.
Peugeot i-Cockpit Amplify
adds a touch of youthfulness to the cabin by allowing the adaptation of key
settings enabled by two distinctive ambiances that evoke emotional
satisfaction: ‘BOOST’ for a dynamic experience or ‘RELAX’ to envelope the occupants
in a serene ambiance. Activating the new Drive Sport Pack heightens the sight,
touch and hearing senses for a sporty grip and feeling through stiffer assisted
steering, more responsive accelerator, greater engine and gearbox agility and
digitally amplified engine sound.
An ingenious motorised
smart tailgate is built into both models to provide convenience in opening and
closing the boot hands-free with a swift foot motion under the bumper’s centre.
To fully appreciate the capability
of the New 3008 SUV Plus and New 5008 SUV Plus takes a multitude of Advanced
Driver Assistance Systems such as Driver Attention Alert, Speed Limit
Recognition and Recommendation, 180 degree reverse camera with stitching
function, and an upgraded Blind Spot Information System and Active Lane
Departure Warning, which utilises a windscreen camera to detect road markings
and automatically adjusts the vehicle’s direction slightly while alerting the
driver.
Reinforcing safety are industry
standard features such as 6 safety airbags, Advanced Electronic Stability
Program, Advanced Grip Control, Hill Start Assist, Indirect Tyre Pressure
Detection and an Electronic Stability Program which incorporates Anti-lock
Braking System (ABS), Electronic Brake-force Distribution (EBD), Emergency
Brake Assistance (EBA), Wheel Anti-Slip Regulation (ASR) and Dynamic Stability
Control (DSC).
The Active base variant
of the New Peugeot 3008 SUV Plus is offered at RM150,888 while the higher spec
Allure variant goes for RM163,888, both on-the-road prices excluding insurance.
The New Peugeot 5008 SUV Plus also comes in the Active and Allure variants,
priced at RM166,888 and RM179,888 respectively.
Both models and their
variants come in Nera Black, Pearl White, Amazonite Grey and the new Aster Grey
colours, with the New 3008 SUV Plus receiving an exclusive Metallic Copper
colour and the New 5008 SUV Plus getting the distinctive Emerald Crystal
finish.
In line with Peugeot’s
distinguished standards and to provide the best ownership experience, both SUVs
come with 5 Years Peace of Mind warranty, 3 Years Free Service, together with
Nasim’s existing 24-hours Peugeot Assistance towing service and complimentary
access to SkyLounge by Naza at Subang Skypark*.
* Terms and conditions apply.
About Nasim Sdn Bhd
Nasim Sdn Bhd was appointed the official distributor of the Peugeot
brand in Malaysia in January 2008 by PSA Peugeot Citroën (now known as Groupe
PSA) and over the years have seen tremendous progress over its decade-long
existence. The Peugeot brand’s steady growth in the domestic automotive
industry landscape culminated to the brand becoming the best-selling French
marque in Malaysia and Groupe PSA ear-marking Malaysia as its manufacturing hub
for right-hand drive car markets in the ASEAN region in 2010.
In 2018, Nasim’s parent company Naza Corporation Holdings added another
feather to its cap through the signing of a share sale agreement and a joint
venture agreement with Groupe PSA to establish shared operation of Naza
Automotive Manufacturing (NAM) in Gurun, Kedah, Malaysia as the latter’s ASEAN
manufacturing hub. The first exports of the multi award-winning Peugeot 3008
arrived in the Philippines and Thailand in July 2019.
Nasim’s initiatives to expand the Peugeot brand in Malaysia culminated
in the company receiving official recognition in 2008 from the Malaysian French
Chamber of Commerce and Industry (CCI France Malaysia; previously Malaysian
French Chamber of Commerce and Industry - MFCCI). Nasim received the Smart
Partnership Award for its efforts in significantly enhancing economic relations
between France and Malaysia.
For more information on Peugeot Malaysia, please visit www.peugeot.com.my.
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