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GSC LAUNCHES 270-DEGREE THEATRE EXPERIENCE IN 1UTAMA

In line with its commitment to continuously innovate, pioneer, and provide audiences enriching cinema experiences, Malaysia’s leading cinema exhibitor, Golden Screen Cinemas (GSC) has formally launched the country’s first 270-degree theatre experience, ScreenX. Now available exclusively at its flagship theatre in 1 Utama Shopping Centre, Petaling Jaya, this new theatre experience promises audiences a new dimension of terror, just in time for their return to the town of Derry in IT CHAPTER TWO.

 A premium, panoramic cinema experience, ScreenX utilizes a proprietary system to expand key scenes throughout the movie onto the left and right-side walls of the auditorium. This enhances the atmospheric tones of films, such as the chilling scenes in IT CHAPTER TWO, and gives filmmakers a new way to tell their stories. 
ScreenX is now available exclusively at GSC’s flagship theatre in 1Utama Shopping Centre, Petaling Jaya. Thenew theatre delivers a 270-degree panoramic view, and GSC is the first cinema in Malaysia to offer movie-goers this revolutionary movie experience.

Besides the 270-degree screen format, GSC’s ScreenX hall also features eco-leather seating that is plusher and more comfortable than a regular hall. Tickets to ScreenX is priced at RM29. “We are proud to be the first cinema in Malaysia to offer movie-goers this revolutionary movie experience, which redefines what it is like to watch a film in the theatre. 

The response we have received to ScreenX since we opened the hall has been extremely positive and we are sure that it will continue to excite audiences with its immersive format, which complements our other next-generation cinema technologies,” said Heng Beng Fatt, Deputy General Manager, Golden Screen Cinemas. 

“ScreenX is a brand-new kind of cinematic experience and we are delighted to bring this game-changing technology to Malaysia through our partnership with Golden Screen Cinemas. This innovative technology allows the audience to go beyond the frame of the traditional movie screen, and we believe our alliance will provide opportunities to revolutionize the cinematic landscape of Malaysia,” said JongRyul Kim, Chief Executive Officer of CJ 4DPLEX. 
(Left to right) Mr Lionel Loh, Marketing Manager, GSC; and Mr Heng Beng Fatt,
Deputy General Manager, GSC at the ScreenX media launch on 3 September 2019.

IT CHAPTER TWO premieres in all GSCinemas today and will be available in ScreenX format, exclusively at GSC 1 Utama. While this new technology is currently only available in GSC 1 Utama, ScreenX will be soon making its way to two other locations in 2020. 

For more information on ScreenX, follow GSCinemas on Facebook, Twitter, or Instagram to stay up to date on all its happenings, or visit the website at www.gsc.com.my. You can also check out social media postings on ScreenX at #GSCScreenX and on ScreenX’s Official Facebook Page. 

ABOUT GSC Golden Screen Cinemas Sdn. Bhd. (GSC)
 Malaysia’s largest cinema exhibitor, is a whollyowned subsidiary of the PPB Group (a member of the Kuok Group). GSC operates a total of 450 screens in 53 locations across Malaysia and Vietnam, with 352 screens in 37 locations in Malaysia, and 98 screens in 16 locations in Vietnam through a partnership with Galaxy Studio.

 Aspiring to be a regional cinema and content operator that delivers enriching cinema experiences, GSC’s theatres feature state-of-the-art cinematic technologies including THXcertified halls, multi-dimensional Dolby Atmos surround sound technology, 4DX, ScreenX, DBOX motion seats, and more across Malaysia. Its 21-screen GSC Mid Valley Megamall holds the record for being the largest multiplex in Southeast Asia, and is the only theatre in the region equipped with an Onyx 3D Cinema LED screen. 

Those seeking a more opulent and refined cinematic experience can choose GSC Signature’s luxurious Gold Class or Premiere Class halls, while GSC Lite delivers urban-class cinema entertainment to smaller towns. For more information, log on to www.gsc.com.my or check out our social media on Facebook, Instagram, or Twitter @gscinemas for the latest updates. 

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