Get
mooo-ving and have your spoons ready as KL is about to be hit with delicious,
mouth-watering chunks and swirls! World-famous Ice Cream company, Ben &
Jerry’s, is officially opening its first-ever Scoop Shop in Malaysia at Sunway
Pyramid (Central Avenue). In conjunction with the official opening, the premium
ice cream brand will be greeting Malaysians with 10,000 free scoops on the 2nd
of September, 2019, Monday from 12:00pm – 8:00pm.
The
Scoop Shop is ready to serve an exciting menu of sixteen (16) ice cream
flavours, including the brand’s global best-sellers - Cherry Garcia, Chocolate
Fudge Brownie, Chunky Monkey, New York Super Fudge Chunk, Triple Caramel Chunk
and Tonight Dough, alongside new shakes, sundaes, ice cream cakes and a wide
range of merchandise.
“We
are learning that our customers are becoming more conscious of the products and
ingredients they consume, and the values brands have. We at Unilever are proud
to introduce Ben & Jerry’s to the market and its strong values along with
it. We look forward to educating our local consumers on the brand’s history and
our unique social mission which aims to create a positive difference in the
world. We know that now more than ever, Malaysians are ready to spread peace,
love and ice cream together with Ben & Jerry’s,” Shiv Sahgal, Food and
Refreshments, Marketing Director of Unilever Malaysia said.
In wanting to make ‘the best possible ice cream
in the nicest possible way’, Ben & Jerry’s believes that apart from making
delicious ice cream, the brand has a powerful and positive advantage in evoking
social and environmental change. From Fairtrade farmers being paid fair prices
to providing people in need of a second chance with job opportunities, Ben
& Jerry's sources ingredients from producers and suppliers who share
similar values. Aligned with this approach, Ben & Jerry’s in Malaysia have partnered with eat X
dignity - a homegrown initiative that provides underprivileged students with
entrepreneurial opportunities in the Food & Beverage industry - to create
baked goods that will be made readily available at the Ben & Jerry’s Scoop
Shop in Kuala Lumpur. In addition,
the Scoop Shop in Malaysia will embark on reducing single-use plastic in-store,
offering biodegradable paper straws and wooden spoons to customers.
The
Ben & Jerry’s Scoop Shop in Sunway Pyramid will open doors from the 30th of
August onwards with a grand opening on Monday, 2nd of September, where the
brand’s ice cream gurus will be serving Malaysians free scoops from 12:00pm –
8:00pm. Ben & Jerry’s best-sellers are also made available in pints and
mini-pints at major supermarkets such as AEON, Jaya Grocer’s and Sam’s
Groceria.
For more information on Ben &
Jerry’s, check out the brand’s:
About
Ben & Jerry’s
As an aspiring social justice company, Ben &
Jerry's believes in a greater calling than simply making a profit for selling
its goods. The company produces a wide variety of super-premium ice cream,
yogurt and sorbet using high-quality ingredients. Ben & Jerry's
incorporates its vision of Linked Prosperity into its business practices in a
number of ways including a focus on values-led sourcing.
In 2015 the company completed its transition to
using entirely non-GMO (genetically modified organisms) ingredients by source
as well as to fully source Fairtrade-certified ingredients wherever possible,
which benefits farmers in developing countries. Ben and Jerry's products are
distributed in 35 countries in supermarkets, grocery stores, convenience
stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues.
Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever,
operates its business on a three-part Mission Statement emphasizing product
quality, economic reward and a commitment to the community. Ben & Jerry's
became a certified B Corp (Benefit Corporation) in 2012.
About
Dignity for Children Foundation
Dignity for Children Foundation aims to empower
underprivileged urban poor children to break the cycle of poverty through
quality education, positively transforming their lives and the lives of the
community around them. Dignity achieves this by establishing high quality
learning centres; implementing specialised learning environments to develop
children academically and socially thus empowering them to become productive
members of society.
Started more than 20 years ago in Sentul, Kuala
Lumpur with only 20 students Dignity is now a learning centre with more than
1,000 poor and vulnerable children ranging from 2-17 years old. It provides
quality education and care in a secure environment for pre-school to Form 5.
Many of the children had gone through the school and passed with IGCSE ‘O’
level qualifications. Without Dignity’s education provisions these
underprivileged children would not be attending school and will be open to and
engaged with undesirable activities on the streets.
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