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TEXAS CHICKEN MALAYSIA REVS IT UP WITH THE OPENING OF ITS FIRST DRIVE-THRU IN THE KLANG VALLEY


The people of Sunway Mentari rejoices as Texas Chicken -- one of the region’s largest quick-service chicken restaurant chains -- ups its ante with the launch of its first drive-thru outlet in the Klang Valley, bringing guests the added ease and convenience to access their meals while on wheels. This is Texas Chicken’s second Drive-Thru restaurant in Malaysia, following the opening of its Sungai Petani Drive-Thru last year.

Sharing a strategic location adjacent to a bustling petrol station, Texas Chicken’s brand new outlet at Shell Sunway Mentari is ready to fulfil the expectations and lifestyle needs of consumers today, through its range of delicious and high quality products, which are also certified Halal by JAKIM. In addition, customers are able to enjoy their favourite meals -- whether through Dine-In, Take-Away or Drive-Thru -- all day long at this 24-hour restaurant. 
L-R) Dato Jaya JB Tan, Chairman of Envictus International Holdings Limited, Mr. Khor Sin Kok, Group Chief Executive Officer, Envictus International Holdings Limited and Mr. Lim Teck Huak, General Manager of Texas Chicken Malaysia at Texas Chicken Malaysia’s first drive-thru outlet in Klang Valley.

Speaking at its Grand Opening event today, Dato’ Jaya Tan, Chairman of Envictus International Holdings, said, “We are truly excited to celebrate this new milestone in our company’s journey. After six years since the opening of our first restaurant in Malaysia, we hope to elevate the dining experience of our customers by offering more drive-thru restaurants for their convenience. This also underscores our commitment in growing our business in Malaysia, which will naturally contribute to the national economy and create more job opportunities for the locals.”

Envictus Holdings currently operates over 50 Texas Chicken restaurants in Malaysia and has opened five new restaurants this year, including this Drive-Thru outlet in Sunway Mentari.

“Malaysia is one of the Top 5 countries for Texas Chicken globally, and we are very proud to have Envictus as our franchise partner in this market. 2019 and 2020 will be exciting years for Texas Chicken as we launch our new global brand positioning – and Malaysia will be one of the showcase markets,” said Yang Ming Ong, Vice-President, Texas Chicken Business.
                                                  
Texas Chicken’s constant evolution of its business model to cater to the lifestyles of Malaysians is a testament of their dedication and passion in embracing the Malaysian culture as they share a deep affinity with the locals for the love of good, fresh and quality food.

“Today, over 90% of Malaysian households own a car, thus it is a natural progression for the Texas Chicken family to expand our horizons further. With people’s hectic lifestyles in this day and age, we fully understand that consumers are constantly on-the-go and are looking for faster service and a hassle-free experience to help them get through the day. Hence, we are confident that our new outlet will be very well-received by consumers, especially those who are craving for our juicy chickens and delicious biscuits,” added Dato’ Jaya Tan.

Texas Chicken Sunway Mentari stands at 3,500 square ft with a seating capacity of 146. Its vibrant interior décor and comfortable seating areas are designed to cater to the community of students, working adults and families. Texas Chicken restaurants also offer free soft drink refills, which serves to provide extra value to its customers.

For more information about Texas Chicken Malaysia, please visit: www.TexasChickenMalaysia.com



About Texas Chicken / Church’s Chicken®
Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicken, along with its sister brand.

Texas Chicken outside of the Americas, is one of the largest quick service chicken restaurant chains in the world. The brands specialize in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips®, sandwiches, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value.  Church’s Chicken and Texas Chicken have more than 1,500 locations in 26 countries and global markets and system-wide sales of more than $1.2 billion.  For more information, visit www.churchs.com.  Follow Church’s at www.facebook.com/churchschicken and www.twitter.com/churchschicken.


About Envictus International Holdings Limited
On July 2012, the Group signed an exclusive 10-year International Multiple Unit Franchise Agreement with US-based Cajun Global LLC for exclusive rights to develop and operate Texas Chicken restaurants in Malaysia and Brunei from 2013 to 2022. This marked the Group’s Maiden foray into the fast food segment. These restaurants serve American-styled, big juicy full-flavored fried chicken, French fries, honey butter biscuits, mashed potatoes, coleslaw, burgers and sundaes to name a few. Since the opening of the first flagship store, Envictus has leveraged on the robust demand for the Texas Chicken restaurant concept by growing its presence at a good pace to reach a total of 54 restaurants at present, mainly within Klang Valley area in Malaysia.


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