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MRCA CHINESE NEW YEAR BANQUET 2019

The Malaysia Retail Chain Association (MRCA) celebrated the Lunar New Year at their Chinese New Year Banquet 2019 today at Sunway Resort Hotel & Spa, Grand Lagoon Ballroom. Themed ‘The Peak Moment’, this auspicious occasion is by YB Minister Tuan Anthony Loke Siew Fook the Minister of Transport Malaysia as the Guest of Honour.    
Left: Datuk Lee Hwa Cheng, Datuk Seri Nelson Kwok, Dato’ Liaw Choon Liang,  YB Minister Tuan Anthony Loke, Datuk Seri Garry Chua, Dato’ Tay Sim Kim,  Datuk Albert Chiang  

Over 900 members and guests from top industry players welcomed the year of the “Earth Boar” at this celebratory cum networking banquet. In addition, many entertaining entertaining were prepared and lined for its guests which included lion dance opening performance, singing performances, live band and lucky draw.  

The Organizing Chairpersons for this year’s MRCA Chinese New Year Banquet is Dato’ Liew Bin (Vice President of MRCA) and Mr Jeff Yong (Council Member). Dato Liew Bin who is also the Founder and CEO of Brilliant Merchandising Sdn Bhd says: “Every Lunar New Year, it is customary to share this joyous occasion together, to usher in all the good fortune of a new cycle in the Chinese calendar.”  

Mr Jeff Yong, who also is Director of Kimma Sdn Bhd added, “We want to emphasize the special moments we share as members of this big family, bringing members and esteemed guests closer together through this auspicious event.” 

The MRCA is an association for leading retail-chains store operators and franchisors in Malaysia. It was established in 1992 to assist its members in their store expansion and to promote growth in the retail-chain and franchise industry. It is recognised by many as one of the most active retail associations in Malaysia, playing an important role in promoting Malaysian franchise brand name abroad and at the same time actively support the government’s policies in promoting Malaysia as one of the top shopping destinations in the world. 

The pinnacle of every event is to celebrate from the heart and what better way than to express by incorporating a segment to do some charity. There were singing performances by special guests to raise funds for the MRCA Branding Education Charity Foundation. From the generosity of our guests, we have successfully raised RM160,000. All the programs lined up definitely liven up the night and most important warm the hearts of many.  

With heartfelt appreciation, we would like to thank our Corporate Patrons who have continuously supported MRCA and they are Maxis Berhad, Fusionex Sdn Bhd, & Quill Automobiles Sdn Bhd. We would also like to express our gratitude to all the cash sponsors namely Top Glove Sdn Bhd and OSK Property Holdings Bhd who are the Platinum Sponsors while the Gold Sponsors are FunNow Sdn Bhd, Luen Heng F&B Sdn Bhd, Mitraland Group, Sunway Shopping Malls, The Store Corporation Bhd, Valiram Group and WISE AI Sdn Bhd.  Their invaluable contribution is definitely one of the many reasons in bringing this event to a great success! 

Today, the MRCA has successfully brought together over 480 members who have expanded locally and internationally and are competing with international brands. These remarkable members are ever prepared to compete with the international players. With such a strong organization of leading franchise and retail store operators covering more than 30,000 outlets throughout Malaysia, these members help provide over 150,000 job opportunities to Malaysians across the country.  

The MRCA is an excellent avenue for retail businesses to network and exchange ideas, share resources and to promote the healthy expansion of the retail industry in Malaysia and abroad. It is also a highly supportive environment to build our business and pool our ideas, experiences and efforts together by placing our members above everything else and continuously discovering opportunities for them to grow beyond the shores of Malaysia. 

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