Skip to main content

4FINGERS Turns Up the Heat this Lunar New Year with their New Firecracker Chicken


4FINGERS kicks off its 4th year in Malaysia with a fiery new flavour

Chinese New Year is around the corner. One of the must do activity will be playing fire cracker. How about firecracker chicken?  What is that? This Lunar New Year, Malaysians will get to experience mala, spice and everything nice like never before, with the launch of 4FINGERS’ latest spicy chicken flavour – Firecracker chicken.

The Firecracker chicken rub contains only the freshest spices, including cumin and Szechuan peppercorn, and is specially crafted in collaboration with Singaporean celebrity chef and fried chicken aficionado, Bjorn Shen. 

As its name suggests, this feisty flavour comes packed with an aromatic, spicy kick, while remaining enjoyable. The banging new menu item is now available for a limited time across all fourteen 4FINGERS outlets in Kuala Lumpur, Penang and Johor Bahru throughout the festive Lunar New Year season.

The Firecracker chicken will be available as 4FINGERS’ signature wingettes, drummettes, and drumsticks, starting from RM15 for à la carte items and RM19.70 for meal bundles.

Spice aficionados can opt for an entire meal consisting of only Firecracker chicken, and those who are less confident they can handle the burst of heat can go for two chicken flavours – including 4FINGERS’ signature Soy Garlic or Hot Sauce – in one meal.

With over fourteen years of culinary experience, Singapore-born chef Bjorn Shen is no stranger to the F&B industry. Bjorn is currently the chef and owner of Artichoke, a Middle Eastern-inspired restaurant in Singapore. In 2016, he was named one of the ‘Best 20 Chefs’ in Singapore by World Gourmet Summit, and was also the finalist for ‘Chef of the Year’ in 2018. A resident judge for MasterChef Singapore, Bjorn coins his style of cooking ‘dudestronomy’ with a love for big, bold flavours and fried chicken.

Chef Bjorn Shen said: “4FINGERS and I have spent some time together to perfect this unique blend of flavours that is tasty, yet spicy enough to bring the heat. I dare say that the spice level of these wings are one of the strongest across crispy chicken brands in Malaysia, and I’m excited to see Malaysians try it for themselves. I feel the need to reiterate  that I am serious about my chicken game – and I even have a chicken wing tattoo on my arm to prove that – and am proud to have been involved with 4FINGERS’ Firecracker chicken.” 

Dave Acton, CEO of 4FINGERS added, “Chef Bjorn has once again blown us away with his bold creations in our latest collaboration. With his deep understanding of Asian taste profiles, paired with his love for fried chicken, I’m confident that this collaboration will pave the way for more to come in the months ahead.”

“4FINGERS have many exciting things in the pipeline, and this launch serves as a tantalising taste of what’s to come for our fans around the world this year as we aim to remain a disruptive force in the F&B scene, while continuing to stay grounded and show support for local talent and producers. We hope our fans can share this excitement with us as we continue to roll out exciting products that will tingle taste buds and keep people coming back for more!”




Comments

Post a Comment

Popular posts from this blog

Touch ‘n Go Group Empowers Children with Learning Disabilities Through Volunteer Efforts

  In a heartwarming initiative and recognising the importance of community involvement, Touch ‘n Go Group has taken the lead in rallying volunteers to make a positive impact on the lives of children with learning disabilities by assisting in the regular hippotherapy and hydrotherapy sessions organised by IDEAS Autism Centre for their members. With the mission to create a more inclusive and supportive environment for these children, these volunteers have become champions of change through their compassionate efforts. Besides fostering an atmosphere of trust, empathy, and love, they also forged meaningful connections with the children by helping them mount and dismount horses during their regular hippotherapy sessions and supporting or simply providing companionship throughout their hydrotherapy sessions in the swimming pool.   The IDEAS Autism Center serves as a haven for children with various learning disabilities, providing them with specialized education, therapies, a...
Post a Comment
Read more

Malaysia Heavy Construction Equipment Owners’ Association (MHCEOA): New Tax Policy must have a transition mechanism.

  Leong Foo Yew, President of the Malaysia Heavy Construction Equipment Owners Association (MHCEOA), has called on the government to provide reasonable buffer periods and support measures for small and medium enterprises (SMEs) during the implementation of the e-invoice system and the Sales and Service Tax (SST). This appeal aims to alleviate the dual operational pressures faced by businesses and prevent inflationary effects in the construction sector from being passed on to consumers. The MHCEOA recently held a luncheon to celebrate its 33rd anniversary, during which the 16th term (2025–2028) council members were sworn in. In his speech, Leong highlighted that the industry is currently grappling with administrative and financial challenges due to the simultaneous rollout of e-invoicing and SST. He noted that these additional compliance burdens come at a time when SMEs are already struggling with rising labor costs, wage pressures, and regulatory expenses—pushing many into even...
Post a Comment
Read more

Sime Darby Property’s Elmina Lakeside Mall Kicks Off 1st Anniversary with Spectacular Swiss Dream Circus ‘Gala Night’

Elmina Lakeside Mall, Sime Darby Property Berhad’s (“Sime Darby Property” or the “Group”) second wholly-owned retail destination, turns one with an anniversary celebration that dazzles and thrills with fun activities for all ages, tantalising food, andtop-notch entertainment. The incomparable Swiss Dream Circus' Gala Night on 1 August set the tone for the mall’s anniversary celebrations with a night to remember. The highly-acclaimed Swiss Dream Circus, making its Malaysian comeback with an all-new production titled Passion – The Greatest Show in Town, features a vibrant 14- member international troupe headlined by Misha, the celebrated clown known for his role in Cirque du Soleil. The show also stars Cyr Wheel virtuoso Bogdan, roller-skating duo Diana and Maksim, Andrei Pogorelov’s daring Wheel of Death, violinist-singer Evgeniia, the lightning-fast Quick Change duo Tom & Jenny, and Emiliano Sanchez’s mesmerising horizontal juggling and the electrifying aerialists Duo Liberty, ...
Post a Comment
Read more