Tetra Pak® and Nestlé MILO® UHT Join Hands to Benefit More Communities with the CAREton Project 2019
The
CAREton Project plans to recycle 35mil drink packs and introduces new
beneficiary
Tetra Pak® (Malaysia) Sdn. Bhd., supported by Nestlé MILO® UHT, today announced that the CAREton project 2019 consumer
recycling campaign will be collaborating with the Petaling Jaya City Council
(MBPJ) as its latest beneficiary with a new commitment to recycle 35 million
drink packs in 2019.
The CAREton
project plans to collect and recycle the drink packs which will be processed to
make poly Aluminium (polyAl) panel boards and roofing tiles.
The CAREton Project started out in 2012 with EPIC Homes, a local
non-government organisation that facilitates development of community-based
housing solutions with Orang Asli communities of Malaysia as a beneficiary.
Since then, it has provided enough roofing tiles and panel boards to build over
150 homes and community infrastructures.
This year, with MBPJ on board as a new beneficiary, the CAREton project
aims to extend its benefit to the local communities in Petaling Jaya. Collected
drink packs will be recycled and converted into a total of 1,000 polyAl panel
boards, which will be provided to MBPJ. The panel boards will be used as part of the Eco Recycling
Plaza’s exterior and interior structure, as well as community rest areas and
town parks in Petaling Jaya.

ADUN Bandar
Utama YB Jamaliah Jamaluddin, who officiated the launch, said: “It is very
encouraging to see more parties are actively engaging in recycling and becoming
a part of the CAREton Project. This will help revitalise the amenities and
improve the wellbeing of the Petaling Jaya community. As everyone plays a vital
role in environmental efforts, we hope this joint effort will help raise
recycling awareness and education.”
Room for more recycling awareness and partnerships
Terrynz Tan, Environment
Director for Tetra Pak Malaysia, Singapore & Philippines said that while
recycling rates have been on the uptrend, there remains room for more awareness
and education on drink pack recycling.
“We have come a long way since 2012, and much of this achievement
must be attributed to the concerted efforts of our partners and the public. We
want to urge Malaysians to continue doing their bit by recycling their drink
packs and educating others about how easy it is. One simply has to do the 3Fs –
first,
push the straw back into the pack; second, flip the flaps to flatten; and
finally, pack it up and drop it off at any of our collection partners,” she
said.
Ng Su Yen,
Business Executive Officer for Nestlé Ready-to-Drink Business Unit, Nestlé
(Malaysia) Berhad said: “Tackling packaging waste is something we in Nestlé believe
very strongly about and we are committed to be part of the solution. That is
why we are looking at effective recycling solutions such as the CAREton
Project. For the past seven years, the CAREton Project has collected 60 million
drink packs for recycling – enough to build over 150 homes and community
projects that have touched many lives. This is in line
with our global ambition to make 100% of our packaging reusable or recyclable
by 2025. With so many Malaysians enjoying our MILO® ready-to-drink
packs daily, we hope
to inculcate better recycling habits be it for adults or children.”
Consumers can
drop off their used drink packs at any of the CAREton collection points – there
are close to 500 points across Malaysia. Interested parties may search for the
one located nearest to them via the Tetra Pak’s Recycle Easy website at http://recycle-easy.com.my.
For those interested in becoming a CAREton collection partner, the necessary
information is also available on the same website.
For more
information on the CAREton project 2019, please visit www.facebook.com/tetra.pak.my.
ABOUT TETRA PAK
Tetra
Pak is the world's leading food processing and packaging solutions company.
Working closely with our customers and suppliers, we provide safe, innovative
and environmentally sound products that each day meet the needs of hundreds of
millions of people in more than 160 countries. With over 24,000 employees
around the world, we believe in responsible industry leadership and a
sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD™,"
reflects our vision to make food safe and available, everywhere.
More
information about Tetra Pak is available at www.tetrapak.com/my
About NestlÉ
Nestlé
the world’s largest food manufacturer and expert in Nutrition, Health and
Wellness, with its headquarters in Vevey, Switzerland has over 465 factories
spread over 86 countries, employing more than 333,000 people.
Nestlé
Malaysia has been nourishing Malaysians since 1912, from its humble origins in
Penang, Nestlé Malaysia grew with the nation and was listed on the Kuala Lumpur
Stock Exchange (or Bursa Malaysia as it is now called) in 1989. It is committed
to satisfying real consumer needs, producing and selling Halal products of the
highest consistent quality, reliability and convenience. Its best-known brands
such as MILO, NESCAFÉ, MAGGI, NESPRAY and KIT KAT are trusted in households
nationwide and have been enjoyed for generations. Nestlé brings the ‘Good Food,
Good Life’ experience to Malaysians every day and in every way.
For
more information, please visit www.nestle.com.my
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