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New wavy potato chips bring a tasty tide of change


A new brand of potato chips will entice Malaysian consumers with a new wave of crispy, crunchy snacking experience accompanied by flavors loved by many savoury snack eaters.

URC Snack Food Malaysia, the manufacturer of a heritage brand “Jack ‘n Jill”, and Japan’s leading manufacturer of Snack food “Calbee” will be introducing “Jack ‘n Jill Calbee” potato chips to snack lovers. This will definitely be a hit especially with movie and video buffs, and is purposefully making its presence known through pre-movie advertising screenings held at selected GSC Cinemas, in addition to commercials on Youtube, Facebook, Instagram and other popular video streaming sites.
 Mr Brian Go, general manager of URC Malaysia & Singapore

“We anticipate that the Jack ‘n Jill Calbee Potato Chips will be much sought after by young Malaysian working adults who are always on the look-out for quality snack food that offers them great flavours”, said Mr Brian Go, general manager of URC Malaysia & Singapore.

“Moreover, I’m confident that the fresh, crispy and extra crunchy potato chips will bring consumers’ snacking experience to the next level, turning these into a “must have” snack food and the best companion with their favourite screens”, he elaborated.

The Jack ‘n Jill Calbee Potato Chips comes in two sizes, a 60-gram trial pack (RM 2.85) and a 170-gram family pack (RM 5.95), and offers three flavours – Smokey BBQ, Flamin’ Chilli, and Classic Salted.

The Smoky BBQ gives a sweet and smoky barbecue taste, while the Flamin’ Chilli offers hot and spicy potato chips which are favourite flavours among snack food consumers in the country, while the Classic Salted chips offer crispy potato chips seasoned with salt, a time-honoured favourite among locals.

URC-Calbee uses only premium quality potatoes in the production of the potato chips and runs it through stringent high-quality procedures to ensure freshness and taste. The chips are also specifically cut into a wave-like shape to provide a flavourful well balanced potato chips that allows greater delivery of taste.

“Having been in Malaysia for almost four decades, we believe that we have a good grasp of what Malaysians look for when buying snack foods and we are confident that our new high quality brand will excite the local snack food fans”, Mr. Go added.

Jack ‘n Jill Calbee will be made available at your nearest retail outlets, convenience stores and hyper & super marts across Malaysia.

  
About URC Snack Foods (M) Sdn Bhd
URC Snack Foods (Malaysia) Sdn. Bhd., a subsidiary of Universal Robina Corporation of the Philippines, is the producer and distributor of the highly popular Jack ‘n Jill Potato Chips in Malaysia. The company was first incorporated in 1982 and started commercial operations in 1984. Over the years, it has successfully expanded its products from potato chips to a variety of other snack foods under the Jack ‘n Jill brand. Snack foods produce under the brand name includes “Roller Coaster”, “Potato Chips”, “Jigs”, “Corn Curls” and “Chiz King“. In addition to these, URC also produce other products such as “Cloud 9” and “NIPS” chocolates, “Cream-O”, “Magic” biscuits, as well as “Cloud 9” and “Dynamite candies”. URC Malaysia also exports its products to more than 15 countries across the Asia-Pacific and middle east.

About Calbee Foods Co. Ltd
CALBEE, Inc. is Japan’s leading snack and cereal foods producer and distributor. The company was incorporated in 1949 and began developing technology for wheat flour crackers in 1955. It expanded its products and markets to the United States in 1970, followed by Thailand, Hong Kong, and China. To date, the company has presence across the world and continues to develop unique products using a quality control system, ensuring safe, high-quality yet tasty and fun food to consumers around the world.

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