One of Malaysia's favourite cinema chains, MBO Cinemas is
bringing an exciting experience for movie enthusiasts in Petaling Jaya with the launch of its
latest outlet in Atria Shopping Gallery
The launch of MBO Atria will also feature three unique viewing concepts, MBO Kecil, MBO Big Screen and MBO Samsung Onyx Hall, the last which is being introduced for the first time in Petaling Jaya.
MBO’s Chief Operations Office, Mr Cheah Chun Wai briefly talking about the features of the
cinema in Atria Shopping Gallery
“With the launch of MBO Atria, we want the local community as well as new visitors to have a different perspective when going to the cinemas. Audiences are guaranteed to be delighted with a cinematic experience of high-end technology, they may even forget they are sitting in a theatre,” said Chun Wai.
MBO’s Innovative Offerings for in Atria Mall
MBO Cinemas offers two Kecil halls for movie goers in Atria Shopping Gallery
MBO Kecil: The new line-up at MBO Atria Shopping Gallery will include two MBO Kecil halls, a concept hall that serves as a dedicated space catering to parents and their children from all ages and sizes. With elements like Kecil Sofabed, bean bags, a playground inside the cinema as well as the regular seats for adults, MBO is pioneering the effort to change the way that families interact at the movies. Unlike traditional cinemas, MBO Kecil will allow kids to run free and play to their heart’s content while enjoying their best-loved films. On top of this, the KECIL hall will also provide parents an opportunity to organise birthday parties for their children, making it an unforgettable experience with their loved ones at MBO Cinemas.
MBO’s Big Screen hall comes with Dolby Atmos surround sound technology and comes with a
whopping 185 square meter screen, making it one of the biggest in the region.
MBO Big Screen: As a special treat for the movie lovers in Damansara Jaya, MBO is introducing an innovative cinematic experience for audiences with the Big Screen hall. Equipped with stateof-the-art technology courtesy of a partnership with BARCO, the flagship laser projector, which is also the first of its kind in Malaysia, brings advanced image quality to the big screen with outstanding brightness, high contrast, and superior colour performance. This avant-garde cinema hall is also enhanced with the Dolby Atmos immersive audio technology which transports audiences into the story with moving audio that fills the cinema and flows all around them – even overhead – to deliver the premier sound of entertainment. Dolby Atmos has become the preferred choice for next generation sound in the cinema and has been embraced by major studios, directors, and exhibitors around the world. Currently over 1,000 movie features are released or announced in Dolby Atmos.
MBO’s first Samsung ONYX cinema hall at Atria Cinema Gallery promises a whole new
cinematic experience
MBO Samsung Onyx Hall: MBO Cinemas’ first LED screen in the country is set to captivate audiences in Damansara Jaya through its impressive 4k resolution that supports High Dynamic Resolution (HDR) content, accurate colour presentation as well as distortion-free with true-tolife audio. The screen’s ultra-sharp 4k (4,096 x 2,160) resolutions pixel screen produces clear and crisp details, giving movie fanatics a cinematic experience like no other. To compliment the imposing screen, the hall’s sound technology is sculpted by Harman’s JBL Surround Sound System that allows audiences in each and every row to experience a clear and balanced sound
Coca Cola Freestyle: On top of the customary popcorn and soda that completes the movie experience, MBO Cinemas is also introducing Coca Cola’s new revolutionary drink concept with over 46,000 outlets worldwide. Movie goers can choose a variety of flavours with over 50 drink combination choices via an interactive touchscreen dispenser. This unique service will also be customised to provide flavours accustomed to Malaysian’s local taste bud, namely Lychee, Mango and some from the A&W variants.
MBO Cinemas will also introduce its first self-service kiosk in Atria Shopping Gallery, enabling movie-goers an alterative option to purchase tickets and potentially reduce the queue time. This self-service kiosk allows ALLSTAR members to use their loyalty cards to continue collecting points as well as point redemption.
“In this day and time, we believe movie goers deserve the best when coming to the cinema. On that note, we have taken extra attention to equip our cinema halls with only the best of what sound and projection has to offer for maximum viewing pleasure. We have also introduced new offerings outside the hall to make our customers cinematic journey at MBO Atria a pleasant one,” added Chun Wai.
MBO Cinemas in Atria Shopping Gallery offers 4 standard screens on top of the 4 special screens, bringing the total to 8 screens and seats a combined total of 1229 movie goers comfortably as well as Cafecito – a unique coffeehouse themed concession stand serving fancy beverages and light snacks.
About MBO Cinemas
MBO Cinemas has steadily grown to become a leading brand name in the cinema industry since it first opened its doors to Malaysian in 2005. Now one of the top three largest cinema chain in the nation. Recently awarded Bronze by Putra Brand Awards 2018 under the Entertainment category, MBO shows no sign of slowing down as its plan to further expand in more location. Currently totalling up to 26 locations and 212 screens MBO strives to be Malaysia’s most loved cinema brand by providing wholesome quality entertainment experiences delivered by a team of friendly and professional movie lovers. For more information about MBO Cinemas, please visit https://www.mbocinemas.com
The launch of MBO Atria will also feature three unique viewing concepts, MBO Kecil, MBO Big Screen and MBO Samsung Onyx Hall, the last which is being introduced for the first time in Petaling Jaya.
“With the launch of MBO Atria, we want the local community as well as new visitors to have a different perspective when going to the cinemas. Audiences are guaranteed to be delighted with a cinematic experience of high-end technology, they may even forget they are sitting in a theatre,” said Chun Wai.
MBO’s Innovative Offerings for in Atria Mall
MBO Kecil: The new line-up at MBO Atria Shopping Gallery will include two MBO Kecil halls, a concept hall that serves as a dedicated space catering to parents and their children from all ages and sizes. With elements like Kecil Sofabed, bean bags, a playground inside the cinema as well as the regular seats for adults, MBO is pioneering the effort to change the way that families interact at the movies. Unlike traditional cinemas, MBO Kecil will allow kids to run free and play to their heart’s content while enjoying their best-loved films. On top of this, the KECIL hall will also provide parents an opportunity to organise birthday parties for their children, making it an unforgettable experience with their loved ones at MBO Cinemas.
MBO Big Screen: As a special treat for the movie lovers in Damansara Jaya, MBO is introducing an innovative cinematic experience for audiences with the Big Screen hall. Equipped with stateof-the-art technology courtesy of a partnership with BARCO, the flagship laser projector, which is also the first of its kind in Malaysia, brings advanced image quality to the big screen with outstanding brightness, high contrast, and superior colour performance. This avant-garde cinema hall is also enhanced with the Dolby Atmos immersive audio technology which transports audiences into the story with moving audio that fills the cinema and flows all around them – even overhead – to deliver the premier sound of entertainment. Dolby Atmos has become the preferred choice for next generation sound in the cinema and has been embraced by major studios, directors, and exhibitors around the world. Currently over 1,000 movie features are released or announced in Dolby Atmos.
MBO Samsung Onyx Hall: MBO Cinemas’ first LED screen in the country is set to captivate audiences in Damansara Jaya through its impressive 4k resolution that supports High Dynamic Resolution (HDR) content, accurate colour presentation as well as distortion-free with true-tolife audio. The screen’s ultra-sharp 4k (4,096 x 2,160) resolutions pixel screen produces clear and crisp details, giving movie fanatics a cinematic experience like no other. To compliment the imposing screen, the hall’s sound technology is sculpted by Harman’s JBL Surround Sound System that allows audiences in each and every row to experience a clear and balanced sound
Coca Cola Freestyle: On top of the customary popcorn and soda that completes the movie experience, MBO Cinemas is also introducing Coca Cola’s new revolutionary drink concept with over 46,000 outlets worldwide. Movie goers can choose a variety of flavours with over 50 drink combination choices via an interactive touchscreen dispenser. This unique service will also be customised to provide flavours accustomed to Malaysian’s local taste bud, namely Lychee, Mango and some from the A&W variants.
MBO Cinemas will also introduce its first self-service kiosk in Atria Shopping Gallery, enabling movie-goers an alterative option to purchase tickets and potentially reduce the queue time. This self-service kiosk allows ALLSTAR members to use their loyalty cards to continue collecting points as well as point redemption.
“In this day and time, we believe movie goers deserve the best when coming to the cinema. On that note, we have taken extra attention to equip our cinema halls with only the best of what sound and projection has to offer for maximum viewing pleasure. We have also introduced new offerings outside the hall to make our customers cinematic journey at MBO Atria a pleasant one,” added Chun Wai.
MBO Cinemas in Atria Shopping Gallery offers 4 standard screens on top of the 4 special screens, bringing the total to 8 screens and seats a combined total of 1229 movie goers comfortably as well as Cafecito – a unique coffeehouse themed concession stand serving fancy beverages and light snacks.
About MBO Cinemas
MBO Cinemas has steadily grown to become a leading brand name in the cinema industry since it first opened its doors to Malaysian in 2005. Now one of the top three largest cinema chain in the nation. Recently awarded Bronze by Putra Brand Awards 2018 under the Entertainment category, MBO shows no sign of slowing down as its plan to further expand in more location. Currently totalling up to 26 locations and 212 screens MBO strives to be Malaysia’s most loved cinema brand by providing wholesome quality entertainment experiences delivered by a team of friendly and professional movie lovers. For more information about MBO Cinemas, please visit https://www.mbocinemas.com
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